#272: The Companies Supporting & Innovating Independent Hospitality | from the Independent Lodging Congress

In this episode, host David Millili brings listeners inside Indie Cultivate Boston, hosted in partnership with ILC. David sits down with leading vendors and innovators including Airbnb, Watermelon Ghost, Direct Booker, Stash Rewards, Cloudbeds, Directful, and Canary Technologies. Across these conversations, a clear theme emerges: the independent hotel space is at a turning point driven by AI, evolving guest expectations, and the ongoing battle for direct bookings versus OTAs.Guests discuss how AI is reshaping discoverability, guest engagement, and operations, while also raising critical questions about visibility in AI-driven search. From loyalty programs and retention platforms to booking infrastructure and guest experience tools, each guest shares how they’re helping independent hotels compete, differentiate, and thrive.You’ll hear perspectives on: How AI is changing hotel discovery and booking behavior  The future of direct bookings and OTA dependency  Experiential stays and evolving guest expectations  Why independent hotels have a unique opportunity in the AI era Watch the FULL EPISODE on YouTube: https://youtu.be/wZUi1eIuS5ALinkedIn Links:Audrey Yates - VP of Hotel Partnerships, Stash RewardsAdam Harris - CEO, CloudbedsTim Kinsella - Global Sales - Strategy, Canary TechnologiesRon Sandel - Director of Hotels, AirbnbGeorgie Downie - Co-Founder & CEO, Watermelon GhostLindsay Wenger - VP of Sales, DirectfulSanjay Vakil - Co-Founder & CEO, Direct BookerMeg Gutowski - ILCFor full show notes head to: https://themodernhotelier.com/episode/272Follow on LinkedIn: https://www.linkedin.com/company/the-..Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.