#274 Mariana Nunes Alves, Gerente de Growth no Grupo Boticário ▷ Como criar estratégias escaláveis mesmo em grandes corporações

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Mariana Nunes Alves, Gerente de Growth com passagens pelo Grupo Boticário, Inter e Localiza. Ela compartilhou os bastidores da construção de estratégias de crescimento em empresas de grande porte, revelou como garantir agilidade mesmo em estruturas complexas, além da importância de envolver áreas como comercial, tech e dados em projetos de Growth. Falamos também sobre as principais métricas e KPIs que guiam seu trabalho, o papel da inteligência artificial no dia a dia e como ela enxerga o futuro do Growth como área estratégica dentro das organizações.LinkedIn Mariana Nunes Alves: https://www.linkedin.com/in/mariananunesalves/

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#274 Mariana Nunes Alves, Gerente de Growth no Grupo Boticário ▷ Como criar estratégias escaláveis mesmo em grandes corporações

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