276. Essential Tools for Uncovering SEO Issues with Rebecca Berbel

Being strategic about how you want your site to appear on SERPs is quickly becoming a crucial component in digital marketing campaigns. If you're going to rank higher, you need to make sure bots crawl your site more. On today's Marketing Speak episode, Content Manager at OnCrawl, Rebecca Berbel, shows us the ropes of effective and efficient site crawling strategies. Fascinated by NLP and machine models of language, in particular, and by systems and how they work, Rebecca is never at a loss for technical SEO subjects to get excited about. She believes in evangelizing tech and using data to understand website performance on search engines. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/276.