EPISODE · May 2, 2023 · 32 MIN
277. Shifting your brand position
from Brand Builders Lab with Suz Chadwick · host Suz Chadwick
Today on the podcast I'm talking about shifting your brand position. When you're looking to shift your brand position there are few key things that you have to do, but I want to talk about what brand position is, the elements of brand positioning and then we'll talk about how to shift yours. I talk about this in a number of my masterclasses and I give the example of a grey leather pull-string bag. I show 2. Both are grey, both are leather, both have metal hardware, and both look similar, but one bag is $199 from Country road and the other $3999 from Chanel. The only real difference apart from some design elements. Google says: A Brand positioning refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others. To read the transcript and access the show notes head to www.suzchadwick.com/pod277 To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify
What this episode covers
Today on the podcast I'm talking about shifting your brand position. When you're looking to shift your brand position there are few key things that you have to do, but I want to talk about what brand position is, the elements of brand positioning and then we'll talk about how to shift yours. I talk about this in a number of my masterclasses and I give the example of a grey leather pull-string bag. I show 2. Both are grey, both are leather, both have metal hardware, and both look similar, but one bag is $199 from Country road and the other $3999 from Chanel. The only real difference apart from some design elements. Google says: A Brand positioning refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others. To read the transcript and access the show notes head to www.suzchadwick.com/pod277 To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify
NOW PLAYING
277. Shifting your brand position
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m