278: Cold Calling Made Them Millions — Here's How

Dedric and Krystal Polite, stars of 50/50 Flip on Hulu and A&E, built a real estate empire using cold calling and pay-per-lead marketing. In this 15-minute highlight, they break down their 2% Rule for finding motivated sellers, how they scaled from DIY calls to hiring pros, and why cold calling still works in 2025. KEY TALKING POINTS: 0:00 - Do It Yourself Cold Calling & The 2% Rule 3:14 - Hiring Cold Callers & Listening Back To Their Calls 5:31 - What Stats From A Professional Cold Caller Looks Like 7:14 - Hiring A Trained Cold Caller 9:56 - What Is Seller Financing? 13:12 - Using Pay Per Lead As A Marketing Strategy 15:01 - Outro LINKS: Instagram: Be Polite Properties https://www.instagram.com/bepoliteproperties Website: Be Polite Properties https://politeproperties.com/ Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/