278: Cold Calling Made Them Millions — Here's How

Dedric and Krystal Polite, stars of 50/50 Flip on Hulu and A&E, built a real estate empire using cold calling and pay-per-lead marketing. In this 15-minute highlight, they break down their 2% Rule for finding motivated sellers, how they scaled from DIY calls to hiring pros, and why cold calling still works in 2025. KEY TALKING POINTS:0:00 - Do It Yourself Cold Calling & The 2% Rule3:14 - Hiring Cold Callers & Listening Back To Their Calls5:31 - What Stats From A Professional Cold Caller Looks Like7:14 - Hiring A Trained Cold Caller9:56 - What Is Seller Financing?13:12 - Using Pay Per Lead As A Marketing Strategy15:01 - Outro LINKS:Instagram: Be Polite Propertieshttps://www.instagram.com/bepoliteproperties Website: Be Polite Propertieshttps://politeproperties.com/ Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/