#28 Cyber Week Insights Special

An episode of the Inside Fashion Marketing by Zalando Marketing Services podcast, hosted by Zalando Marketing Services GmbH, titled "#28 Cyber Week Insights Special" was published on September 29, 2022 and runs 14 minutes.

September 29, 2022 ·14m · Inside Fashion Marketing by Zalando Marketing Services

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Summary

This week Andreas is speaking with Sarah Jin, Team Lead Insights Consulting at ZMS Insights, about how to use the Cyber Week period to improve your brand performance and win new customers. Cyber Week makes up a quarter of purchases and new customer acquisitions on Zalando in Q4, generating huge uplifts and also longer-term brand impact. Find out how you can attract and retain new customers during Cyber Week this year using data and insights, and stick around until the end to hear Sarah’s top takeaways for brands!

Episode Description

This week Andreas is speaking with Sarah Jin, Team Lead Insights Consulting at ZMS Insights, about how to use the Cyber Week period to improve your brand performance and win new customers. Cyber Week makes up a quarter of purchases and new customer acquisitions on Zalando in Q4, generating huge uplifts and also longer-term brand impact. Find out how you can attract and retain new customers during Cyber Week this year using data and insights, and stick around until the end to hear Sarah’s top takeaways for brands!

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