28、【洞察的捷径1】掌握这3个思维模型，洞察力事半功倍

Hello, 这里是【Ruby的洞察】。这是一档专注聊消费者洞察、品牌，以及心智成长、终身学习的播客。今天这期是我的单口播客，想和你聊聊“洞察的捷径”这个话题。以前我总觉得这是个伪命题，但后来我慢慢意识到，大家要的并不是一觉醒来就会洞察的魔法，而是一个实实在在的洞察抓手——这个抓手，也许就是思维模型。【戳时间点，听你想听的】01:48 为什么掌握关键的思维模型，能帮我们更高效地洞察？03:53 第一个思维模型：第一性原理。什么是第一性原理？11:36 怎么找到第一性原理？15:13 怎么用“第一性原理”洞察消费者？19:00 第二个思维模型：逆向思维。怎么从后往前思考？为什么生活方式品牌在洞察消费者时，适合用“逆向思维”？25:15 逆向思维：找阻力、而不是推动力，把产品卖出去！29:56 第三个思维模型：相对性。伽利略的思想实验&尼采的视角主义35:11 如何用“相对性”，打开多个视角、洞察消费者？【联系方式】欢迎加我（Ruby）的微信：ruby_insight1，加入“Ruby的洞察”交流群。我会在群里分享：用户洞察、品牌营销、心智成长、终身学习等心得。【Ruby简介】**《南方都市报》记者—沃尔玛中国/华润做品牌—Little Freddie小皮 0-1阶段品牌顾问—尚诚品牌咨询业务总经理，蒙牛、洽洽、全棉时代等的消费者洞察/品牌顾问**著有《精准内容—让你的内容营销品效合一》，清华大学出版社出版**一个爱洞察的逻辑控

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28、【洞察的捷径1】掌握这3个思维模型，洞察力事半功倍

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