#28 Everything You Need to Know to Start a Podcast for Your Company

How meta: a podcast about podcasting. If you're thinking of launching your own show, start here. Amanda Natividad, Head of Marketing for Growth Machine, talks with Tristan Pelligrino, Co-founder of Motion, a done-for-you B2B podcast agency. We talk about: Why your podcast needs a theme statement Metrics to track 3 phases of podcast content Motion's new podcasting course! ...and we do a speed round of podcast FAQs.  And good news: Growth Machine listeners get an exclusive offer for Motion's B2B podcast course! Simply use code GM30 at checkout to get 30% off. Show notes: 1:03 - What does it mean to have a done-for-you podcasting service? 3:58 - How transparency leads to trust. 8:24 - Creating your 'theme statement' starts with two questions: Who are you trying to help and where do they want to go? 11:46 - You're not the hero of the story. Womp womp. 16:39 - The importance of genuine curiosity towards crafting each episode. 20:45 - Which metrics are most important when tracking the success of your podcast, and what about metrics that are immeasurable?  26:28 - Setting short-term and long-term KPI goals when you're starting from scratch. 28:52 - Getting the most out of your podcast content through 3 phases: repurposing, distribution, and enrichment.  30:47 - The importance of consistency. 35:42 - Playing into different ways of interacting with your audience and guests to complement the traditional format of the podcast.  39:54 - In speed round style, Tristan answers all the getting-started podcast questions you've always wanted to ask. Want Motion's B2B course? Growth Machine listeners get an exclusive offer! Use code GM30 at checkout to get 30% off. Links: Motion Agency (1:05) Tech Qualified podcast with Jay Acunzo (8:44)  Nudge Podcast (10:51) Google Analytics (22:24) Buzzsprout (26:46) Clubhouse (33:51) Microphone recommendations on Motion's site (40:40) Squadcast (42:04) Riverside (42:16) Descript (44:10) Motion Agency's podcast course [use code GM30!] (48:20) Connect with Tristan Pelligrino: https://www.linkedin.com/in/tristanpelligrino/ https://twitter.com/tpelligrino https://motionagency.io/ Growth Machine & Amanda Natividad: https://growthmachine.com/ https://www.growthmachine.com/contact https://twitter.com/growthmachine__ https://twitter.com/amandanat