28 : Google Is Killing Traditional Search. Here's How to Win In Dentistry When It Happens

Google Ads for dentists are about to transform dramatically with the rollout of Google AI mode in 2026. If you're running dental Google Ads or planning to start, understanding how AI search is reshaping advertising placement is critical for staying competitive and maximizing your ROI in this new landscape.In this episode of the Byte-Sized Podcast, host Adrian Lefler sits down with Alan Earl, the Director of Performance of Flood Digital, to explore the seismic shift happening in Google Ads as artificial intelligence transforms search. With Google AI mode set to replace traditional search results, dental practices need to understand how dental practice Google Ads strategy must evolve. This conversation covers everything from rising ad costs and zero-click searches to the future of website traffic and why starting your ad campaign now—before the transition—gives you a crucial competitive advantage. Whether you're frustrated with current Google Ads cost for dentists or trying to decide if ads are worth the investment, this episode provides actionable insights on preparing for AI-powered advertising that will define dental marketing in 2026 and beyond.ABOUT ALAN EARLALAN EARL is the Director of Performance of Flood Digital, a digital marketing agency with over 20 years of experience serving small to medium-sized businesses, including numerous dental practices. Since entering the digital marketing space in 2002, Alan has built deep expertise in Google Ads, SEO, and helping practices navigate the constantly evolving landscape of online advertising. Based in Phoenix, Arizona, Alan and his team of 15+ professionals specialize in pay-per-click advertising, performance optimization, and developing strategies that deliver measurable ROI for healthcare providers.DENTAL AI AND TECH COMPANIES MENTIONEDFlood Digital - https://flooddigital.coGoogle Ads - https://ads.google.comGoogle Gemini - https://gemini.google.comChatGPT - https://chat.openai.comMy Social Practice - https://mysocialpractice.comADDITIONAL EDUCATIONhttps://mysocialpractice.com/2026/01/ppc-trends-for-dentists/https://mysocialpractice.com/2025/10/attract-high-value-dental-patients/https://mysocialpractice.com/2025/09/dental-advertising-online-scheduler/CONTACT INFOAlan EarlWebsite: https://flooddigital.coEmail: [email protected] LeflerWebsite: https://mysocialpractice.comPhone: 877-316-7516👍 Subscribe for more on dental marketing, AI in dentistry, and practice growth.#GoogleAds #DentalMarketing #AIinDentistry #DentalPracticeGrowth #GoogleAIMode #DentalAdvertising #DigitalMarketing