#28: How to Choose the Right Networking Group for Your Business | Mark Addington

Attending networking events but not seeing results? It’s not just about showing up—it’s about showing up the right way. Mark Addington shares how to make real connections that actually grow your business.One of the biggest mistakes people make is thinking that joining an association or attending a single event will instantly bring in business. But relationships take time. The wedding pros who consistently show up, contribute, and support others are the ones who get referrals and long-term partnerships. It’s not about handing out business cards—it’s about making real connections that lead to genuine opportunities.This is exactly what Mark Addington of Mark Addington Events learned when he started networking. His journey from DJ to industry leader happened not by chance, but through the connections he built and the way he showed up in his community. In this conversation, we talk about the real value of networking, how to find the right associations, and what it actually takes to see results.The secret? It’s not just about who you know, but who knows you and trusts you. The best way to build that trust is by being present, reliable, and involved. If you’ve been frustrated with networking, it might not be the events—it might be the approach. The key is to give before you expect to get, and when you do, the right connections will start to open doors for you.Episode Highlights:Mark Addington’s journey from DJ to industry leader.Why simply attending networking events won’t bring you business.The real timeline for seeing results from networking.How to become the person people want to refer.The power of being a connector and why it works.Why getting involved in associations is a game-changer.Mistakes that make people forget about you after an event.Connect with Mark:WebsiteFacebookInstagram Connect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok