28 - Humanizing Your Brand through Video with Allan Glanfield

Allan Glanfield was able to help tell a story and humanize a commodity product like medical cannabis stand out and connect by humanizing the brand with the power of video. He went on to create bellwetherx.com a video strategy and marketing company to help brands develop a strategy to emotionally connect with their audience. We discuss the power of  video and how to use it in your business.  This episode is brought to you by my Amazon ads agency IncrementumDigital.com Email [email protected] to find out how we can grow your brand's sales using the power of Amazon Advertising!  Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation  and follow Liran on social media: https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/