28. Nudging med Therese Lindahl

Tanken bakom en så kallad "nudge" är att göra det lättare att välja rätt. Detta ämne är högaktuellt inom såväl politik som näringsliv och det bubblar på bra i Sverige, enligt Therese Lindahl, forskare på Beijerinstitutet för ekologisk ekonomi vid Kungliga vetenskapsakademien i Stockholm. Avsnitt 28 avhandlar alltså nudging, ett beteende-psykologiskt begrepp som lanserades av forskarna Cass R. Sunstein och Richard H. Thaler.

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28. Nudging med Therese Lindahl

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