#28 Rand Fishkin - How Zero-Click Content is changing B2B Marketing [English]

In this episode of the Inbound4Cast Rand Fishkin from Sparktoro talks about how zero-click content is changing SEO, social media marketing and content marketing.What is zero-click content?On what platforms do you see zero-click content?What is the reason for this trend?Should we go all in with zero click content on social media?Is SEO still important in 2023?Does zero-click content in Google have branding value?What does zero-click content mean for the future of websites?What are KPIs for zero-click content?What is the approach from Sparktoro with zero-click content?What does a zero-click approach look like?More episodes https://inbound4cast.com#zeroclickcontent #seo #b2bmarketing