28: RESET For STANDOUT With Cheryl Tan Podcast

Welcome to STANDOUT episode #28. I’m your host Cheryl Tan with CherylTanMedia.com, and I’m so honored you have been part of my podcasting journey so far. Since the beginning of 2016, I have been telling the stories of entrepreneurs, 27 of them to be exact - sharing their steps to success, asking them about their challenges and how they overcame them. Check out the previous shows. I’ve had the chance to talk with some incredible entrepreneurs, like April Spring (episode #4), Dennis Brown (episode #8), and Duane Thompson (episode #3) ... and two dozen others who have created opportunities for themselves and for others through their drive, passion, and tenacity. There are stories of success, failure, and some lessons learned for all of us in business. We’ll still hear those stories. That won’t change. What is going to change is a shift in focus for the show itself. The stories are now going to revolve around how these entrepreneurs got attention for their growing businesses - specifically media attention. How they got it, what they did to get more, and how that kind of media exposure has helped to grow their companies. This is more in line with what I talk about every day. I am a media strategist and I show entrepreneurs how to get the attention of the media for their businesses. People come to me with questions all the time on how to reach the media and how to get journalists to pay attention to them. I know a little something about receiving media pitches. I was a TV news journalist for many years. I feel as if I have seen it all, and I have also seen the huge returns this free publicity can get. This show is a perfect opportunity to showcase entrepreneurs who have found success by marketing through the media. And I’ll be sharing media tips, tricks & templates, which you can receive via email if you sign up at cheryltanmedia.com. If you have been wondering, is free publicity worth the effort, or if you want to know how this kind of exposure can help you grow your company, then listen to the stories of entrepreneurs who will be joining us for STANDOUT. They’ll be sharing their strategies. I promise you, you’ll be taking notes….and my hope is, you’ll also be taking action. The next episode comes out in just a few days. Until next time. Thanks so much for joining me, I’m Cheryl Tan.