STANDOUT with Cheryl Tan

If you struggle with marketing yourself, this is the episode to listen to. Ann Carden is a business owner with more than 30 years of experience, having started and sold multiple companies in many different industries. Now, she helps businesses attract high-end clients. In marketing her own company, she focuses on visibility...more specifically, creating strategic visibility on LinkedIn.

Michelle Nedelec is an author, speaker, and owner of multiple businesses, and through experience, has learned what it takes to stand out in the marketplace today. It\'s you. Your personality, your purpose, your passion. Michelle talks about how you present you to the world, because this is a key part of the process, while also creating a path to profitability. That profitability piece? She says systems and automation play a critical role in that. How can you create amazing content that showcases you, while being intentional about the growth of your business? That\'s the subject of our discussion.

On this show, we\'re talking about what it takes to stand out in your industry. What kind of work goes into the process? And is it worth the effort? I\'m excited to introduce you to Andy Wang. He\'s a business owner, a podcaster, and a content creator. I love Andy\'s thoughtful approach to content creation. He believes this is worth the effort because content builds trust and can grow your business, but as you\'ll hear, it takes time. If you\'re in the process of creating content to build a brand, I really think you\'ll enjoy this honest conversation.

Atiba de Souza knows how important video marketing is to the growth of your business. He is a speaker and CEO of video marketing agency Client Attraction Pros, and I\'m excited to share his wisdom with you in this episode. He mixes the power of video with the magic of SEO, and what you have is a recipe for business success.

Everyone has a story to tell. The mission of the Video Bootcamp is to help you tell that story better on video. Why? Because if you can show up as yourself on camera, you will enjoy creating more content, you will stand out in your space, and you will become the recognized expert in your industry. There\'s no better example of that than Jason Lavarias. He flies drones, he\'s a veteran, and now he\'s a video creator thanks to his experience in the Video Bootcamp. In this show, we\'re talking about Jason\'s YouTube channel and the things he can do to optimize it for more views and engagement.

How can video help to establish you as an expert in your industry? Listen to this interview I did with Video Bootcamp student Misty Leinberger. Hear how she is systematically and successfully using video to connect with new clients around the country.

Today, we’re diving deep into YouTube. I have always been a fan of YouTube as a public storage location for videos that my clients and students create.  But I’m looking at YouTube in a much different light these days. As a search engine, as a place to create relationships, I’m seeing more and more that intentionally spending time to grow your YouTube presence is a smart move. If that’s you, if you see the possibility of using YouTube to grow an audience, connect with clients, and grow a stream of income, then you will love my conversation with Erin Busbee. Over the last six years, Erin has grown her YouTube Channel to more than 325 thousand subscribers. Think about that for a moment. 325-thousand. That’s a lot of subscribers. And a lot of impact. And a lot of time. There are two things we talked about that I can’t stress enough - that we have to be so very focused on our audience, really dialed in, and once you figure out what your audience needs to hear, then you create the systems to make videos that tie into your message.  Here\'s what you\'ll learn in this episode: *The one question you can ask yourself if you\'re trying to figure out your next path *What is affiliate marketing? *Erin\'s content creation process *What you can outsource - and why you should *What YouTube is prioritizing and pushing right now *Four things you should focus on if you\'re going all in on YouTube right now Here are links mentioned in this episode: *Get Erin\'s Wardrobe Basics Checklist here *Check out Erin\'s YouTube Channel here *Want to learn more about the Video Bootcamp? Click here for details *Get on our WAITLIST: CherylTanMedia.com/Waitlist *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click 

Today, we’re talking about podcasts. And what you’ll learn from our guest, Kelly Glover, the CEO of The Talent Squad, will help you stand out, whether you’re a guest on someone’s podcast or YouTube show or weekly Facebook live. I loved my conversation with Kelly and there are invaluable takeaways in our discussion, like what things you can do to be the very best podcast guest - the one the host remembers in a good way, the critical steps you should take before coming on anyone’s show, and the one thing you need to do before sending a podcast pitch. Here\'s what you\'ll learn in this episode: *The #1 thing to help you enjoy producing your podcast more *What makes a great podcast guest *Steps you can take to prepare yourself before being interviewed on a show *Growing a business using skills you developed in a past career *The importance of research before you start pitching yourself on podcasts *How you can create podcast \"seasons\" and why that may be the more effective way to serve your audience Here are links mentioned in this episode: *Want to learn more about the Video Bootcamp? Click here for details *Connect with Kelly Glover, CEO of The Talent Squad, here *Get on our WAITLIST: CherylTanMedia.com/Waitlist *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

I’m thrilled to introduce you to one of my clients and students of the Video Bootcamp, Corrina Carter. She’s a longtime business owner, mortgage loan broker, and now, video creator. But it wasn’t always that way. If you’ve been hesitating to use video in your business, you will love our conversation. She knew how important using video was, and yet, there was a big fear in getting started. That has all changed. Now, the ideas are flowing, the fear is gone, and she is always thinking about ways to create videos that her audience needs to hear. How did this happen? Here’s my conversation with Corrina Carter. Here\'s what you\'ll learn in this episode: *How to overcome fear of being on camera *How video impacts the way past customers and future clients see you *A foundation of content you can build using video Here are links mentioned in the episode: *Want to learn more about the Video Bootcamp? Click here for details *Connect with Corrina Carter, CEO of CMS Mortgage here *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

We’re all in an uncertain place right now. We’re concerned for our health, and for the health of our family and friends. Schools are closed, travel halted, events canceled, employees told to work from home, some businesses closed indefinitely because of the Coronavirus. And we are all feeling the effects. You may have found this show because you need to start getting better using online tools to communicate with your boss or your clients. This episode is designed to help you use video to your advantage with some easy-to-implement tips and tricks.  My goal is to share highly actionable steps you can take right now to get you feeling more comfortable using video. If you have questions, or if you have another topic you’d like to learn more about, let me know. Here\'s what you\'ll learn in this episode: *Why master video? *How to stand out on camera *Best practices for your equipment, your look, and your message *The No-Fail Video Formula *What F.O.C.U.S. is and how it helps you speak more effectively *My best tips for cutting out filler words in speech Here are links mentioned in the episode: *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

https://youtu.be/nGA0Au3AnY0 You are going to LOVE this interview. I met Karol Clark in person at her business in Newport News, Virginia. She and her husband run a successful surgical weight loss company and we just started talking. You’ll see why I had to have her continue the conversation on this show. I’m so impressed by the way she is using her expertise as a registered nurse, as a business owner, as a marketer to help physicians market themselves better. There’s a lot of information out there. You know it. But it’s rare to find people actually putting that information into practice. This is especially valuable for students in my Video Bootcamp. If you’re a student, please listen carefully because you can use what you’re learning in the Bootcamp to create the kind of consistency you’ll hear Karol talk about. By the way, this is a great place to mention that you can join us for the Video Bootcamp, my 4-week program designed to help you use video more effectively. Click here for more details about our next live session. Here\'s what you\'ll learn in this episode: *How to use alternative marketing channels to reach more people *How to use tools available to anyone to create this path *How she developed a marketing department within her own staff *The power of consistency *Karol\'s exact process to create videos and how she outsources most of the project in order to be able to create more original content *The real benefit of putting yourself out there on video Here are links mentioned in the episode: *Weightlosspracticebuilder.com *Centerforweightlosssuccess.com *Yourbestsellerbook.com *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, “Cheryl” and get $20 off. Click here to get tickets. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions 

It’s 2020, the start of a new year, the start of a new decade. As a lot of people are doing, I’m reflecting on what happened in 2019, and figuring out where I want to spend my energy in the coming 12 months. I’ve come to the conclusion that video can’t be ignored. I have been telling students in my Video Bootcamp this, that the power to create your own platform is in your hands right now. Literally, because you’re probably listening to this on your smartphone. In this episode, I will outline a path for you. If you’re stuck and you’re not sure where to start using video. If you’re trying to figure out how to share your message with more people. If you want to create a greater impact, video is an excellent way to do this.  What you will learn in this episode: *Why video creation is an important skill to master in 2020 and beyond *The six-step plan to start creating video going forward *The misconceptions you might have as you get started on the video journey *Why now is a great time to start Links mentioned in this episode: *Register for the Video Bootcamp here *My Video Kickstart series on YouTube *Video tools I use *How To Look And Sound Great On Video Checklist *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

https://youtu.be/0nvWBlvFWtI I’m really excited to share this interview I did with Shaunda Necole. She’s a woman I have known for about five years, who started out as the owner of a retail store at the mall. Remember the mall?  One of my favorite quotes from our interview is this one: “I found myself evolving with the times.” And her mall days morphed into an online business. Now, she teams up with businesses to promote their products and services to her audience. Does this sound like something you would like to do? Then listen to our conversation, where Shaunda breaks down the steps she takes to get in front of the people who need to hear from her. What you will learn in this episode: *How one online contest changed her entrepreneurial path *The time & effort it REALLY takes to grow a following online *The one thing people don\'t respect that is critical to creating relationships in the digital world *The power of offline & online groups to grow your business *Why NOW is THE very best time to be an online influencer Links mentioned in this episode: *Shaunda Necole\'s Website and Ultimate Business Checklist *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: \"10 Ways To Ace Your Video Strategy.\" Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

Are you a business owner looking to use video to reach more people? These days, many people are trying to do that. But it can be hard to know where to begin, much less gauge how effective those efforts are. Today, we’ll be talking about my four levels of video mastery. People stop themselves from using video oftentimes because they fear they’re not perfect enough. Perfection is a very tough standard to reach, so I created the 4 levels of video mastery to show you how you can progress up the ranks to reach the goals you have. It would be so nice to have a YouTube channel and Facebook page with new content every week as well as millions of followers. But you must start somewhere. The four levels of Video Mastery will help with that. What you will learn in this episode: *The reason I created the 4 levels of video mastery *The steps you need need to take to rise to the next level *How to join the STANDOUT Facebook Community and get more support, no matter what level you are Links mentioned in this episode: *Episode 74 of STANDOUT: Repurpose Your Content *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: \"10 Ways To Ace Your Video Strategy.\" Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

When you see a successful person, there’s a misconception, that he or she got to this level of success overnight, that this person snapped a finger and right away, the result is a multi-million dollar business. If only that were true. In this episode of STANDOUT, you\'ll hear from a business owner who started a company with one  idea for growth. But by sitting back and listening to clients and customers, she realized there was a better path. And the company pivoted. Many years later, after creating a food product, appearing on Shark Tank, selling out on QVC 5 times, opening a restaurant, two boutique hotels and a spa, Lakesha Brown-Renfro, along with her two business partners, now run ten businesses. We counted. It started with farmers markets, meeting people face to face, talking with them, sharing products, seeing their reaction to them. To this day, despite being very well-known, Lakesha still makes time for farmers markets. I know you’ll enjoy this interview, where you’ll learn quite a bit about growth, a successful business mindset and giving back. AND, if you’re looking for a community of amazing entrepreneurs, consider joining the STANDOUT Facebook community. It’s free. What you will learn in this episode: *Why Lakesha and her partners decided to pivot from a serviced-based business to a product-based one *The power of farmers markets in the growth of the business *How the company\'s appearance on Shark Tank changed the game for them *Challenges to growth *What\'s ahead for the company and its 10 businesses Links mentioned in this episode: *Learn about Mango Mangeaux, as well as its products and services, here. *Mango Mangeaux on Facebook. *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, \"Cheryl\" and get $20 off. Click here to get tickets. *Get the guide: \"10 Ways To Ace Your Video Strategy.\" Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT wi...

Stories are such a powerful way to connect with your customers. Jeanne Fiocca knows that firsthand. Jeanne is the owner of CookieText, a company she started from her garage. One of my favorite quotes from this interview is when Jeanne said, \"If you love something, figure out a way to make it your job.\" In this interview you\'ll learn about the power of her story, and how it has worked to connect her with people to help grow her business. What you will learn in this episode: *How & why Jeanne started her company from home, and how she has continued to grow it *How Jeanne will scale a business that is based on customization *How her background in occupational therapy helped to create structure within her business *Challenges to growth *How she figured out what worked in marketing CookieText *How she has used social media to drive stories home with customers and potential customers *How Facebook Live has been a great way to create engagement with viewers and fans *Growing a business and raising children Links mentioned in this episode: *Connect with CookieText and read Jeanne\'s blog here. *CookieText on Facebook, Twitter and Instagram. *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, \"Cheryl\" and get $20 off. Click here to get tickets. *Get the guide: \"10 Ways To Ace Your Video Strategy.\" Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

I believe in the power of content. It creates connection between you and the people who may want to work with you. It gives prospective clients a way to check you out and see how you think before they pick up the phone to call you or walk into your office. It gives you the chance to clarify your message and make it simpler to understand, either in a blog, in a podcast or on video. But does this mean you\'ll have to create content all the time? No. Today, we\'re talking about how to repurpose your content. What you will learn in this episode: *The reasons why you would want to repurpose your content *The multi-step process I use to take content I have already created and breathe new life into it *Why it\'s important to isolate your most popular posts and create ways to continually promote them Links mentioned in this episode: *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, \"Cheryl\" and get $20 off. Click here to get tickets. *Get the guide: \"10 Ways To Ace Your Video Strategy.\" Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

If you want to create a product to sell, this show is for you. Today, I\'m talking with Etsy entrepreneur Lauren Kilgore. She and I will be speaking at the Social Media Marketing Made Easy Conference in Norfolk this April. I wanted to learn more about how she is making real money doing something she started as a hobby. I get a lot of calls from people who want to do the same thing. They’re testing the waters and from that experiment, they want a change in their circumstances. If that’s you, listen to this interview. Lauren is doing exactly what I would recommend to anyone who calls me. Be clear about what you offer.  Make sure it’s an offer people want. Be visible where your clients hang out. And then do more of what’s working. What you will learn in this episode: *Steps you can take to turn a hobby you love into a money-making venture *The power of Etsy in Lauren Kilgore\'s business *The things you need to focus on to scale a business Links mentioned in this episode: *Look at the content creation system I created in Trello. Click here to take a peek. *Click here to view Lauren Kilgore\'s Etsy store. *Click here for Lauren Kilgore\'s website. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, \"Cheryl\" and get $20 off. Click here to get tickets. *Get the guide: \"10 Ways To Ace Your Video Strategy.\" Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community

Do you feel as if you’re constantly on the content hamster wheel? Maybe you recognize the power of creating great articles, videos and social media posts. Actually sitting down and putting the pieces together, well, that’s another story. If that sounds like you, you’re in the right place. I’ll share my simple content creation hacks that won’t make you crazy. What you will learn in this episode: *The power of consistent content creation *3 steps to a simple content creation strategy *A look at the tools I use to organize content Links mentioned in this episode: *Look at the content creation system I created in Trello. Click here to take a peek. *Episode 67 of STANDOUT: How To Create Consistent Content *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, \"Cheryl\" and get $20 off. Click here to get tickets. *Get the guide: \"10 Ways To Ace Your Video Strategy.\" Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) *Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

If you had asked me a few years ago about the benefit of going to a conference, I am not sure what I would have said. I was definitely in a different place, juggling three small kids. I had a workday that started at 4 a.m., I was always running around. As a result, I was always tired. Frankly, I probably wouldn’t have thought about taking the time to actually go to one. But things change. I own a business now, for one thing. And no more 2 a.m. alarms. I have changed my mind about the power of live events. I see now how they foster connection, community and creativity. In today\'s episode, we’re talking about a conference coming to Norfolk in April 2019 that may be just what you need. What you will learn in this episode: *How one business owner took education into her own hands *The power of a conference to create real relationships *What social media can do to grow a small business Links mentioned in this episode: *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, \"Cheryl\" and get $20 off. Click here to get tickets. *Get the guide: \"10 Ways To Ace Your Video Strategy.\" Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

These days there seem to be endless opportunities to use video. Which one is best for you and your business? I\'ll break down the options and help you figure out how to pick the platform best suited for you. What you\'ll learn in this episode: *Ways you can create content your audience wants *Why video marketing is so powerful *The different video platforms you can use -My 4 steps to figuring out which video platform you should useClarify your message.Find out where your audience hangs out.Figure out where you spend your time.Put together a plan to create engagement and carry out the plan. Links mentioned in this episode: *Episode 61: Seven Ways You Can Start Using Video TODAY *Episode 67: How To Create Consistent Content *Client Videos *Get the guide: \"10 Ways To Ace Your Video Strategy.\" Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

If you’re listening to this, you may already see the power of video working for you or your competitors. Maybe you want to figure out what it can do for your company or maybe you want to step up your existing efforts in this space. If so, you’re in the right place. Now, we’re adding a little strategy to it and talking about how you can use video to grow your business. What you\'ll learn in this episode: *What is the power of using video marketing? *Top 10 tips to create a strategy around your video creation Links mentioned in this episode: *Get the guide: \"10 Ways To Ace Your Video Strategy.\" Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *57: The Benefit Of Batching Videos *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Need to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you. Good PR is highly valuable. As entrepreneur Richard Branson once said, \"Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.\" What you\'ll learn in this episode: *9 ways you can increase your visibility now *Steps you can take to maximize the publicity you do receive *The positive effects of good publicity Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Create A Publicity Plan *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

When I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It\'s understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well. Today, we\'re talking about how to create consistent content. What you\'ll learn in this episode: *Why creating consistency is important *My five steps to creating consistency with content Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Let’s say you are launching a new service, or you have a new product line coming out. What if you simply want more people in your community to know about your expertise and your business? This episode will help you figure out your publicity plan in order to get the word out. What you\'ll learn in this episode: *What is a publicity plan and why is it important to have one? *The FIVE things you must include in a successful publicity plan *ACT - and how this acronym will help you implement your publicity plan Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

For many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned. If you have been in the STANDOUT Facebook group this week, you know we are running a 5-Day Video Challenge. Over the course of the week, I have gone live on Facebook to share a lesson of the day. Each day has a little bit of homework and at the end of it, each challenge participant will create a video to post into the group. I have learned so much from this challenge, and I wanted to share some of those lessons with you today. What you\'ll learn in this episode: *How the STANDOUT Video Challenge is pushing new video creators into action *What you can do to get over your fear of being on video *What you can include in your video to get more people to watch it *How you can use video to be seen as an expert Links mentioned in this episode: *CherylTanMedia.com/Podcast *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

On a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you? If the answer is anything below a 10, this episode is for you. This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why it even matters. What you\'ll learn in this episode: *The mindset that keeps so many people from starting to use videos *How videos can turn your marketing around *3 types of videos you can create right now to highlight your business *Sign up for the free online training, \"3 Steps to Look and Sound Great On Video\" here. Links mentioned in this episode: *CherylTanMedia.com/Podcast *Free Online Training With WeVideo *WeVideo Homepage *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Everyone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push. In today\'s episode, I\'m introducing the STANDOUT 5-day Video Challenge. In this challenge, you will be creating videos, videos you will post in the STANDOUT Facebook community. There WILL be prizes. Most importantly, there will be accountability. If you truly want to get better, you must start creating. What you\'ll learn in this episode: *The Seven Truths of Video *How to be more comfortable with putting yourself out there on video *How to learn the key attributes of a great video *How to join the STANDOUT 5-day Video Challenge Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Avoid Being Nervous On Camera *Should You Hire A Professional Videographer *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Content is king, yes. But how do you create it consistently? That’s the magic question, isn’t it? In this episode, you’ll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress. I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of putting them together. What kind of equipment do I need, how do I light it properly, what do I say? So videographer Chris Lane and I teamed up to create a video package that gives people the chance to come to a studio location, be interviewed by me and then receive edited videos they can use for their website or social media. I have found that when people are interviewed, when you ask them questions about their businesses and what they are passionate about, they open up, they are less nervous and they can very easily come up with video topic ideas during the course of our conversation. What you’ll hear is an on air coaching session I did with Chris to help him come up with ideas for his next series of videos he will release to his audience. Chris is like many of us, lots of ideas, not enough time focused on making those ideas happen. He’s really busy doing things that make money in his business. And these videos, naturally, take a backseat. Does that sound familiar? Listen as I am help him focus on how he helps his clients. The cameras are rolling, I’m grilling him with questions. And I want him to boil down his ideas to create videos that are short and impactful. What you\'ll learn in this episode: *How to come up with a number of video topics in a short amount of time *How to put together video shoots for maximum effect *How to put together ideas that will attract clients Links mentioned in this episode: *CherylTanMedia.com/Podcast *Should You Hire A Professional Videographer? *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

By 2019, 80 percent of the world’s internet traffic will be video. That’s according to WordStream and if you look around, people are already on their digital devices all the time watching, sharing and interacting with video. If you own a business, consider this. According to Tubular Insights, 64 percent of consumers buy after watching branded social videos. So how can you start using video in your business? What you\'ll learn in this episode: *The four steps to get started using video in your business *7 types of videos you can start making for your company TODAY Links mentioned in this episode: *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Do you have a big idea? Maybe it’s a business, maybe it\'s a nonprofit, maybe it\'s a message you need to share with the world. Let\'s say you have all of that, but you’re not sure how to find the right people to help spread it. Listen to this episode and you’ll hear the story behind Troopster, a for-profit company that has a nonprofit arm. On the business side, Troopster allows friends and families of service members to buy and send personalized care packages online. The charity accepts donations and sends care packages to military service members on deployment. This is an On-Air Coaching call, so you\'ll hear the story behind Troopster from founder Chelsea Mandello, you\'ll learn how publicity helped to grow her business and what steps Chelsea can take to get more exposure for her company. What you\'ll learn in this episode: *The story behind Troopster *The mission Chelsea is trying to share *How Chelsea was able to generate publicity for Troopster and what it did for her business *The steps I share with Chelsea so she can get media coverage outside of her community Links mentioned in this episode: *Troopster.org *How To Use HARO Successfully And Get Featured In The Media *The (free) 5-Day Media Magnet Challenge *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Let’s say you know you want to sound like you have more energy on camera even though all you want to do is take a nap. Let’s say you are working hard to be more energetic on camera, but you don’t know how to turn it around. You’re in the right place. Today, you’re going to learn how you can create energy on camera even when you don’t feel like you have any, you’ll get my 4 tips to creating energy when you’re on video and the main reason why this effort is so important. What you\'ll learn in this episode: *How you can use your performance on camera to stand out from the crowd*4 tips to creating energy on video*Bonus tips to set you up for success on camera Links mentioned in this episode: *CherylTanMedia.com/Video Resources*STANDOUT Episode 52 - Engage Your Audience Using Livestreaming with Jennifer Quinn*STANDOUT Episode 54 - How To Look Good On A Webinar*STANDOUT Episode 55 - How To Avoid Being Nervous On Camera*STANDOUT Episode 56 - Should You Hire A Professional Videographer?*STANDOUT Episode 57 - The Benefits Of Batching Your Videos*STANDOUT Episode 58 - Become a Better Interviewer *Video examples of speakers who effectively use their hands while speaking: Michael Port Carrie Wilkerson Oprah Winfrey *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Today, we\'re talking about a topic dear to my heart. Interviews. Or put another way, a path to creating a real connection with people you choose to bring onto your show. This is a big topic, and one I’ll be addressing more fully in other episodes. But this is a start and I would love to hear your thoughts on it. Do you use interviews for your shows? Are you interested in creating a program and are thinking about using interviews for it? I have had the honor of interviewing thousands of people. As a TV news reporter, some of the people I tried to talk with didn’t want to talk with me, and others wanted to talk too much. But over the years, I have learned some tried and true lessons about carrying out conversations with strangers that I hope will help you. In fact, I still keep in touch with a number of the people I have had the honor to interview. Creating connections with people through interviewing is such a powerful way to strengthen a relationship. I can’t stress enough how important this skill is. Remember, the goal of all of this is the show. You want to put together the very best show possible. And if you decide to use an interview format for some or all of the program, then you want the most engaging guests who have the very best information to share with your audience. If you have a good show, people will find the program and share it with their friends. And the show will get bigger. If you know someone who is putting together a show or who has said, \'I need to work on my interviewing skills,’ feel free to share this episode with them. Thank you in advance. What you\'ll learn in this episode: *Three tips to successful interviews*Questions you can ask your guest so he or she shares more about a topic*How to find your voice Links mentioned in this episode: *Episode 54 of STANDOUT: How To Look Good On A Webinar*Episode 55 of STANDOUT: How To Avoid Being Nervous On Camera *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

I’m so excited to share with you the steps we took to maximize our time and resources during our video shoots. What you\'ll learn in this episode: *Five tips for batching success*The true benefit of batching your videos Links mentioned in this episode: *My On Air Coaching Session With Natalie Eckdahl/BizChix Podcast *Episode 55 of STANDOUT: How To Avoid Being Nervous On Camera *Episode 56 of STANDOUT: Should You Hire a Professional Videographer? (with Chris Lane) *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

If you have been shooting videos for your business by yourself, I have a question for you: Do you have a passion to be a professional videographer or do you have a passion to share your message? The one only you can share? I wanted to bring on a very talented videographer and editor to talk about what a professional video shoot looks like, how you plan for it and when you know you’re ready to hire. He is Chris Lane and he is a videographer and editor based in Virginia Beach. We are on the same page, that when you start creating videos, you typically don’t need to start with a video production company. There are so many things you can work on on your own time. Your message, your energy, your video style. As you listen to this, I want you to think about the time you are spending. In the beginning, as you are trying to figure out your messaging, your market and your products, it’s perfectly fine to use your smartphone and basic editing skills for your videos. But when you start focusing so much on the shooting and editing because you want it to start looking better, when you are spending sooo much time on the technical aspects of the shoot when you really should be talking to clients or actually getting that content into the hands of the people who need to see it, that’s when you have to start thinking about outsourcing. That’s when you think about getting some help either with shooting your videos, editing your videos, or both. Time is money in business. When you are spending so much time on putting the videos together that you are losing money-making opportunities, that’s when you should think about hiring out. If you are interested in talking about your particular video strategy, I would love to walk you through a plan to help you successfully use videos in your business. You can learn more about my video strategy sessions here. What you\'ll learn in this episode: *When is it time to get help with your videography and editing?*What things should you think about when you are starting to shoot video on your own?*What colors look good on camera*How to prepare best for your videography experience with a pro (and it’s not what you expect)*The surprising bonus of paying for a videographer*How much can you expect to pay when working with a professional videographer?*How long should your first shoot be? Links mentioned in this episode: *ChrisLaneVideo.com *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

I get asked this question a lot. How can you avoid being nervous on camera? And I say, nervousness is normal. You just can’t let nerves get in your way. I have had my fair share of feeling really nervous in my career as a TV news anchor, reporter and host. I remember the first time I was on live TV as a reporter. I really thought I was going to throw up. After that, it got easier. I got more confident. And then I would be placed in new situations where the nerves would return, as an anchor with a co-host, as an anchor by myself, interviewing people live on the set, or anchoring shows live on location. It was all new, scary and then, after a while, you lose the nerves and you are able to focus on getting really good at presenting on camera. That’s my hope for you. And that’s why I have compiled my best tips for battling nerves and knocking it out of the park on camera. What you\'ll learn in this episode: *My 10 best tips on how to gain confidence on camera Links mentioned in this episode: *STANDOUT Episode 54: How To Look Good On A Webinar *How to Look and Sound Great on Video - Checklist *My Video Resources page*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

How many of you use webinars for work? As in, you are a participant and you need to have the video turned on and people will see you, or you’re a presenter and you have to do a good job on camera. Or else. If webinars are part of your work, this episode is for you. In 2018 I am on a mission to inspire you to find your voice, show up consistently and bring your story to life on video. Online meetings, online classes and online gatherings are growing in popularity. How easy is it to connect with someone and get on Facetime? Or use the online video platform, Zoom? Or Skype? How about meeting with clients, virtually, around the world? Or how about being present for a large online learning community? Even though these meetings are convenient, that doesn’t mean these are sessions you can ignore as it relates to how YOU come across. Just because you’re at home or in a remote location doesn’t mean you won’t be seen. If you’re in your kitchen with no light and the TV blaring, other people in the room will remember that. You may be muted for the entire call, you may miss your chance to present, you may end up being a distraction. What you\'ll learn in this episode: *The 5 things you need to think about before you start your webinar (either as a participant or a presenter) *What colors look good on camera *3 bonus tips you can use if YOU are the one presenting information on a webinar Links mentioned in this episode: *The original blog post on how you can look good on a webinar *How to Look and Sound Great on Video - Checklist *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Entrepreneur and speaker Jim Rohn said, “You’re the average of the five people you spend most of your time with.” But how do you find the right five people? That’s what we’re talking about today. What you\'ll learn in this episode: *The nine types of groups you can join to make the right connections Links mentioned in this episode: *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) *Click here to download the \"How To Surround Yourself With The Right People\" checklist *6 Steps to Building a Thriving Community podcast episode Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

We talk about video quite a bit on STANDOUT. It makes sense, since video is one of the best and quickest ways to share your message with new people. Earlier this year, I was working with a company based in New York to possibly start a video show. We didn’t end up going forward with that, but we did learn about Jennifer Quinn, widely known as Jenny Q, who was and is making a name for herself as a livestreaming expert. Listen to our conversation and take away some really important nuggets, like why video isn’t a nice-to-have anymore, how conventional marketing advice may not give you the results you want and the things you need RIGHT NOW to get started with video. What you\'ll learn in this episode: *How to use live, in-person events to grow a following, one that you can eventually move online*Why it\'s important to embrace new technology*How Jenny pushed past her fear to start doing videos, even though she had not done them before*Jenny\'s Video Success Plan*The things you need to have to start video NOW*Why video is no longer optional for your business Links mentioned in this episode: *Leverage Livestreaming to Build Your Brand: Start, Master, and Monetize Live Video*STANDOUT Facebook Community*JennyQ on Facebook*Gear.JennyQ.live*JennyQLive.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

We focus quite a bit on visibility on STANDOUT, of course - on things you can do to be seen as an expert in your field. Over the past 50 episodes, we’ve talked about PR, podcasts, video marketing, content marketing and speaking, just to name a few of the topics. It’s so gratifying to get your message out to more people. But, if you’re a business owner, all that visibility doesn’t do much unless it results in sales. I’d love to get your take on this. We can discuss it in the STANDOUT Facebook community, a truly wonderful group of business owners and marketers. Click here to join it. Most people come to me to get help raising their visibility, because they feel that visibility will get them more clients and customers. It can certainly do that, and my next guest says that good marketing makes the sales job a lot easier. But what happens if that is not the result? What if the sales machine is broken? I’m thrilled today to introduce all of you to Matthew Kimberley. I have no idea where I heard of Matthew first, probably on a podcast somewhere and I immediately signed up for his email list. His emails are entertaining, motivational and I learn so much about what you need to do to be successful in sales. And remember, you don’t have a business unless you have sales. As you’ll hear in this episode, Matthew has a long history in sales. He is the former head of the Book Yourself Solid School of Coach training and is the creator of the School for Selling. This is an episode you might want to come back to, as Matthew shares quite a bit, his systematic process for creating confidence in selling, how a job as a timeshare salesman helped shape how he approaches selling today - it’s not what you think - and he gives us a checklist you can use over and over again to guarantee sales in your business. What you\'ll learn in this episode: *How to become an order taker in sales*How Matthew developed his very systematic approach to sales*The step-by-step system Matthew uses and teaches to grow sales from scratch*What needs to happen to create confidence in the selling process Links mentioned in this episode: *The School for Selling*Matthew\'s free guide: 5 things you need to do every morning to get more clients in 60 days Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

Over the weekend, I had the opportunity to be in a room full of almost 1,000 women. It was part of the Virginia Women’s Conference at the Virginia Beach Convention Center hosted by Senator Mark Warner. I think we filled up the entire building! The energy at the conference was incredible - especially when you looked around and thought about what these women had to do to get there. Panty hose, party dresses and pumps for a day-long Saturday event. Everyone looked incredible! I was there to moderate a workshop on how to build a thriving community. We had several hundred women joining us and we were so excited to talk with so many people about this topic. For those of you who don’t know, locally, I am one of the founders of a local group called the Women’s Forum of Coastal Virginia. And when I presented this idea, of helping other people create their own communities, their own tribes, I wasn’t sure if my group or the conference organizers would agree this was a worthy topic. But they all said yes, and we got the chance to tell our story. What you\'ll learn in this episode: *The reason we decided to create The Women\'s Forum of Coastal Virginia *How we found like-minded people to be a part of the founding team *How we make it work, since we\'re all volunteers! *The six steps we took to build this thriving community Click here to download the pdf, \"6 Steps to Building a Thriving Community.\" Links mentioned in this episode: *Interview with Todd Cochrane, the CEO of RawVoice (podcast hosting service Blubrry) *STANDOUT with Cheryl Tan Community on Facebook *The Women\'s Forum of Coastal Virginia Facebook page Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

Welcome to Episode 49, where once again I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community. I have been cheering Resi Connell on for more than a year, and today, October 4, 2017, the day this podcast episode goes live, is a big day for her. It’s the culmination of months of really hard work to bring a dream to reality. Resi is a mom, she is an educator, she loves the outdoors. She is bringing together everything she loves into one life-changing project in the Richmond, Virginia area. Today, she is opening the doors to the area’s first farm-based school - the ultimate hands-on learning environment for students. It has not been an easy journey. Not at all. Since I’ve known Resi, I have encouraged her to make connections with journalists and start doing videos to showcase the amazing space her students will get to learn in. She’s gotten media mentions and support around this project. I wanted to share our strategy session with you because it’s a lesson for all of us on the importance of connecting fully with the people who support us. Resi has been running around, finding property, raising funds, recruiting students, and now she has a bit of time to focus on letting people know about what’s been going on. I told her my tips for reconnecting with her tribe. They have been there waiting all along, waiting to hear from her. What you\'ll learn in this episode: *Why Resi decided to create a school like this one*The challenges she has faced to make this happen*What she did to encourage support for her project*How to reclaim momentum for her school*What you can do to re-engage your tribe*How to capitalize on media attention Links mentioned in this episode: RichmondFarmSchool.comLocal Stew U on FacebookCherylTanMedia.com/PRPro Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

If you have been thinking about using video to market yourself and your business, and something has been stopping you from moving forward, you’re in luck. This episode is full of great tips. A few weeks ago, I ran a 10-Day Video Challenge. I had not done this before and I didn’t know what to expect. But it went so well, I will be running this free challenge several times a year. So you can sign up here to be notified when the challenge runs again. I want to share what I learned from this experience. First - Everybody loves a challenge. Who knew? I guess it makes sense since a challenge gets our creative and our competitive juices flowing. And people love the idea of winning prizes. Second - The challenge itself is so powerful because our community was tied to it. I gave some basics as far as topic ideas and some checklists to help you create your videos. But that was it. People posted their videos on social media, Facebook primarily, using the hashtag #STANDOUTVC and anyone could search for the videos and watch them. I loved reading the comments and seeing the encouragement from the community. It’s a form of positive peer pressure. And the last thing I learned, although I definitely knew this before, if you don’t have the right message, as well as a really clear one, creating your videos or any content for that matter becomes so much harder. The reason people dropped out is they simply didn’t know what to say. For those that kept going, having that crystal clear message helped them figure out what should be in the next video. The big winner of the 10-day video challenge gets a chance to be on this podcast. So I’m excited to introduce you, again, to Shelley Smith. You may remember Shelley from Episode 17, where she talked about the mistakes entrepreneurs make when growing their companies. If people are leaving your company, if morale is low, if you have trouble recruiting great talent, it could be a company culture problem. And Shelley fixes that issue. She is a culture rescuer. Recently, Shelley really started to embrace that messaging surrounding company culture. And her videos during this challenge were very strategic, designed to speak to people who worry about retention, morale and productivity all day long. I encourage you check them out. You can see them in the STANDOUT Facebook community. And listen to our interview, where you’ll hear how she faced her fear of the camera and created 10 videos in 10 days, how that effort is paying off big time and why she is not stopping. What you\'ll learn in this episode: *Why Shelley took the challenge*What she loved about it*How she turned the challenge into a way to advance her business*How she set up her process to create batched video content*How she used content she had already created to put together her video strategy*How she structures her videos*How she uses notes in her videos*How a clear message that focuses on culture has helped in her business*How she is becoming a thought leader*The one question she asks on surveys that has helped with her messaging - and how it can help you Links mentioned in this episode: *Shelley Smith’s YouTube channel*

We are all a work in progress and in the life of an entrepreneur, the only constant is change. You’re always learning about your strengths, your weaknesses, what you want your business to look like, how you want your business to grow and what you can do to optimize your time. That’s not a small order, is it? I’m excited to introduce you to my guest, Jocelyn Sams, the co-creator of FlippedLifestyle.com and the Flipped Lifestyle podcast. We’ll be talking about all of these things. Five years ago, Jocelyn and her husband, Shane, started their business by creating digital products. Today, they’re the head of a thriving community of online business owners. The two former teachers from Kentucky are no longer in a traditional classroom but leading a very large virtual one. I had the chance to meet them in person during Podcast Movement 2016 in Chicago and they have been a part of my PR Pro Membership Community, and I have seen firsthand how committed they are to building a business and creating a life that works for their young family. Listen as we discuss the ups and downs of online business, challenges in managing people, and the importance of valuing your time as an entrepreneur. What you\'ll learn in this episode: *The main challenge Jocelyn had to overcome in scaling the business *The step-by-step process their team uses to get things done *The keys to starting a business online today *How Jocelyn and her husband, Shane, will leverage their time to help people in the future Links mentioned in the episode: *NatalieGingrich.com *FlippedLifestyle.com *Flipped Lifestyle podcast Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

This is Episode #46 of the STANDOUT podcast, where I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community. Karen Lock Kolp is an early childhood expert, a mom, and the creator of the podcast, We Turned Out Okay. She is also one of the founding members of my PR Pro online community - and I’m so thrilled to see how much she has done in our time together. Since she’s been in the community, she’s been featured in major publications, on other podcasts and on TV. Her podcast attracts an audience of highly-engaged parents. Karen faces the same problem we all do. We see the buffet of options all around us. We can do Facebook Live, we can blog, podcast and speak on stage. We can starting pinning on Pinterest or begin to grow a following on Twitter. But which one is the most effective way to attract an audience and grow a business? You may be surprised by what I tell her. Karen has done a great job in growing an audience. It\'s frustrating, though, when sales aren\'t a direct result. Listen as I share with Karen strategies she can use to focus her time and her energy on the piece she loves - the podcast - and then, create something that resonates with her audience - something they can’t wait to get their hands on. If you’re looking for specific solutions to your messaging and media outreach, you can learn more about the program that Karen is a part of, the PR Pro membership community here. Here\'s what you\'ll learn in this episode: *How Karen turned to podcasting to create an audience and a community *How to avoid content creation overwhelm *How to listen to your clients *How to validate an offer Here are links mentioned in the episode: *Karen Lock Kolp\'s podcast, We Turned Out Okay *Karen Lock Kolp on Twitter *Karen Lock Kolp and We Turned Out Okay on Facebook *Cheryl Tan\'s Video Visibility Bootcamp Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

Today, we’re talking about video, specifically how to get started using video. I’ve talked about creating video before. Check out Episode 41 of the STANDOUT podcast. In that episode, I outline my 10 best tips on how to look and sound great on video. But in speaking with some of my students and clients, and through my own experiences, I know you get better with video the more you create. So listen through to the end of this episode, where I’ll talk about a way for you to share the videos you create and potentially win a prize. What you\'ll learn in this episode: *3 simple steps you can take to get started using video RIGHT NOW *3 ways to figure out what types of videos your audience wants to watch Links mentioned in this episode: *Join the STANDOUT Video Challenge *Interested in booking a strategy session? Learn more here Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here. Interested in my No-Fail Video Formula? Click here to get it.

Our next guest is Christina Nicholson. I had such a good time chatting with her, maybe it’s because we have so much in common. Christina is a former journalist turned entrepreneur. She helps entrepreneurs get media attention. Sounds familiar, right? Listen to our discussion about the right way and the wrong way to capture the attention of journalists. And learn why good PR is essential. We really delve into the reason why publicity is critical for any business - and why it’s worth the time to cultivate it. What you\'ll learn in this episode: *Why Christina decided to leave TV news*How she moved from PR executive to the owner of a PR company*The most common misconceptions about getting media coverage*How to create real relationships with journalists*How to promote yourself without sounding like you\'re promoting yourself*Why it\'s so critical for your business growth to focus on PR*The most important first step to getting media coverage Links mentioned in this episode: MediaMavenandMore.com Christina on TwitterChristina on InstagramChristina on Linkedin Special gift from Christina - her e-book, \"Master Your Media Relations\" Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here. Interested in my No-Fail Video Formula? Click here to get it.

Create a consistent stream of PR to grow your company with Dmitry Dragilev Consistent PR, which means a steady stream of free publicity, is so very valuable. Just ask Dmitry Dragilev, who used PR to grow a startup from zero to 40 million views per month. That company, Polar, was acquired by Google. Dmitry outlines what he did to create relationships with journalists, how he used the publicity to get more PR, and why he believes this skill is so important it cannot be ignored. What you\'ll learn in this episode: *What you can do to create a steady flow of media attention to your business*The myths many startups believe about publicity, and what to do instead*What is sustainable PR and why is it so important to strive for?*How a software engineer became a PR expert*How Dmitry used free publicity to grow a startup from zero attention to 40 million page views. That same company was later acquired by Google*The one trick he uses to make sure the pitch he sends is a realistic one*Why he calls his methods for getting PR nontraditional - and why it works*The in-depth followup formula he uses when he doesn\'t hear back from a journalist Links mentioned in this episode: JustReachOut.io PrThatConverts.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here. Interested in my No-Fail Video Formula? Click here to get it.

How to change your story and find success with Mark Sephton Mark Sephton knows a little something about changes. He’s an author and personal mentor to entrepreneurs. You may recognize his name and his voice. I interviewed him in STANDOUT episode #9. He’s about to release his second book, entitled Plot Twist. A plot twist is an unexpected development. When watching a movie or reading a book, those plot twists are necessary to hold your attention. In real life, though, a plot twist is not always something pleasant. Listen to my chat with Mark, who talks about ways you can address the plot twists in your own life, and come out ahead. What you\'ll learn in this episode: *The steps Mark took to get invited on stages around the world and write for Entrepreneur*How to handle the curve balls that life throws at you*The key to telling a great story*The rule he follows when selling and buying*How to be a success on stage*Key advice for those who are going through plot twists in their life right now Links mentioned in this episode: Plot Twist on AmazonMark Sephton on FacebookMark Sephton on InstagramMark Sephton on LinkedInMark Sephton on Twitter Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

How to look and sound great on video with Cheryl Tan Today, we’re talking about visibility - specifically gaining visibility through video you create. You may have already heard about the power of video for your business. Everyone’s creating video, you hear. It converts like gangbusters, they say. But maybe you aren’t sure where to start. You’re not sure what you need to have in place before you hit record or go live. Take a listen to a Facebook Live I did recently inside the Get Media Smart Facebook community and learn my 10 best tips, plus one bonus tip, for looking and sounding great on video. What you\'ll learn in this episode: Click here for the 10 tips, plus one Bonus tip, on how to look and sound great on video. Links mentioned in this episode: If you want to learn how to get media attention for your business, consider the PR Pro community, an online training academy designed to teach you how to get the media attention you want and maximize your opportunities. Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here. Want to get media attention for your business, but don’t know where to begin? Download the perfect press release template. It’s yours for FREE.