28. The Future of Digital Marketing: Brand Authority, AI Innovations and Content Marketing w/ Mark de Grasse

What are the Top 3 Tactical Things an Ecommerce business can do to build their brand?    In the world of digital marketing, there's a common sense approach that today's guest espouses when it comes to marketing more than just your product to more than just your assumed customer avatar.   Mark deGrasse is President of DigitalMarketer, an e-learning company focused on skill development for marketing professionals, marketing agencies, and small business owners.    Mark's valuable years of industry experience combined with the digital marketing network he operates in through his training programs and certifications makes him expertly positioned to share his sage advice on the route small businesses need to take to move from product to brand.   Learn about the Lifetime Value of a customer and why it's more important than ever. Challenge the assumptions you've made about your ideal customer. Consider a potentially scary future where Google is creating organic content and doesn't even need you anymore!   From AI tools that translate what you say using your voice in real time, to the future of successful brand partnerships, old-school marketing values stand up to new-school thinking in an episode of PartnerUp Profits that is at the vanguard of what it means to find your voice as a brand online.  "If you don't have a personal brand, you don't have anything." ~ Mark DeGrasse In this episode, we cover:   09:10 How does a product-based company transition to a brand? 10:02 Leveraging Brand Credibility to Sell What You Want 12:35 Understanding DigitalMarketer's "Before and After Grid" 17:45 Three Tactical Things an Ecom Business can do to create their brand 24:25 How to Privatise your Following  25:30 How Google could Start Creating Content (and commercialize it) 27:10 The Future of Successful Brand Partnerships 30:40 Feedback Loops and Long Term Partners 33:05 Impactful AI tools that Mark can recommend 38:50 Mark's new AI project:  Magazine Mark 45:25 What is Mark's PartnerUp Profits Power Move? Resources:   Check out: https://www.heygen.com (AI language translation tool)   Connect with Mark! https://www.instagram.com/markdegrasse/p/C1kf1cRIBZP/  https://www.linkedin.com/in/mark-de-grasse-19a50127  https://markdegrasse.com/     Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper's Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox