#28 | Upgrades, Getting the Most Out of Your Memberships

Most business have an upgrade available whether it is Starbucks Gold Card or an all access membership to the local fitness club. Find out how you can leverage this strategy for maximum growth and student satisfaction. In this episode: 1:43 - It feels right in your heart 3:12 - Up the service, up the value 6:15 - Premium price for a premium product 8:25 - Where would you be? 12:30 - Memberships align with goals 15:02 - What do the people want? 17:09 - Don't wake up and hate it 20:50 - How to create retention 23:30 - Not going against core values 26:20 - Well worth the money 27:49 - Get to know your student base 28:30 - Breaking it down