283: How To Segment Your Email List The Right Way With Alexandra Edelstein

from The My Wife Quit Her Job Podcast With Steve Chou · host Steve Chou

Klaviyo's Alexandra Edelstein explains RFM segmentation, why unengaged subscribers send your emails to spam, and the two-hour setup that fixes most email programs. The post 283: How To Segment Your Email List The Right Way With Alexandra Edelstein appeared first on MyWifeQuitHerJob.com.

Episode metadata supplied by the publisher feed · Published Dec 5, 2019

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Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit. At Klaviyo, she’s known as the resident expert when it comes to email list segmentation. So today we’re going to talk about the right way to segment your email list to maximize revenue for your ecommerce store.

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283: How To Segment Your Email List The Right Way With Alexandra Edelstein

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This episode was published on December 5, 2019.

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