283. Paid vs. Organic Marketing and How/When to Integrate Them Into Your Business

Paid vs. organic marketing has been popping up in many of our mastermind coaching sessions recently, so we thought we’d dedicate an episode to how to integrate paid and online marketing in your business. Creating business agility is crucial when building a brand, and it’s essential to spread your resources across your buckets, so you don’t go into shock when one marketing funnel comes to a screeching halt (yes, we’re looking at you, Facebook!)This episode outlines the pros and cons of paid, organic, and partnership marketing to help you navigate the ever-evolving marketing landscape so you can invest your money where it counts.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline." The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!ATTENTION product-based business owners… What if you could multiply your revenue streams and create a sustainable business that makes you money in months, not years? Enrollment for our signature course, Multi-Stream Machine, opens up soon! You can join the Multi-Stream Machine waitlist here.Resources:The Small Business Shopping Directory opens to the waitlist on Wednesday! Make sure you are on the waitlist here to get early access.Connect:Website: theproductboss.comInstagram: @theproductboss