PODCAST · business
The Product Boss with Jacqueline Snyder
by Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning
Episodes
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774. What Gen Z Bringing Back the Mall Means for Your Product Business
What if one of your biggest sales opportunities isn’t online at all? In this episode, I break down why Gen Z is heading back to physical stores and what that means for product-based businesses. I talk about why in-person experiences still matter, how getting your products in front of real people...
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773. The Temu Pricing Shift Every Product Business Owner Should Know
Are you worried that you have to keep your prices low to compete with big box stores, overseas sellers, or platforms like Temu? In this episode, I’m breaking down why the end of the $800 de minimis exemption could create new opportunities for product-based businesses while also affecting the…
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772. The 15-Minute Weekly System That Helps You Focus and Grow Your Business
Are you constantly working in your product business but still feel like there’s never enough time to get everything done? In this episode, I share how to stop letting your to-do list and daily demands control your schedule. I break down how to create a weekly rhythm around your goals, choose…
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771. Could Your Business Handle 3X the Sales? Here’s What to Fix First with Saltbox CEO Katerina Cirilli
Is your product business growing, but your inventory and shipping are starting to take over your home? In this episode, I sit down with Katerina Cirilli, CEO of Saltbox, to talk about what happens when your business outgrows the space and systems that got you started. We break down how...
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770. 3 Systems That Let Your Product Business Run Without You
Could your product business run for a week without you? In this episode, I break down the 3 systems that allow your business to keep moving when you aren't the one making every decision, watching every number, or driving every sale. I share how to give your team clear decision-making guardrails,...
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770. How to Build a Product Business That Doesn’t Need You Every Day
Could your product business run for a week without you? In this episode, I break down the 3 systems that allow your business to keep moving when you aren't the one making every decision, watching every number, or driving every sale. I share how to give your team clear decision-making guardrails,...
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769. What QVC’s Bankruptcy Teaches Us About Growing a Product Brand
How prepared is your product business if your biggest sales channel suddenly stops working the way it used to? In this episode, I break down what happened with QVC, why losing customers and carrying massive debt can expose the risks of relying too heavily on one sales channel, and what...
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768. The Sales Channel Strategy That Protects Your Product Business
What happens when your biggest sales channel changes the rules? In this episode, I break down the revolt among Amazon sellers and why their fight over fees, advertising costs, and shrinking margins is a bigger lesson for every product-based business owner. I dive into why relying too heavily on...
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767. How to Build a Product Business That Gives You Your Freedom Back
Is your product business giving you the freedom you dreamed of, or does it feel like you're working harder than ever? In this Dear Jacq episode, I share why so many product business owners reach a point where their business depends on them for everything. I break down the leadership shift that...
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766. Why Business Success Won’t Make You Feel Like You’re Enough
Are you building a successful product business but still feeling like you have something to prove? In this episode, I talk about the “not enoughness” wound and why more revenue, bigger opportunities, and business success won’t automatically make that feeling disappear. I share how this belief can...
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765. How to Overcome Fear of Success in Your Product Business
Could the biggest obstacle to your next level be the version of yourself you're holding onto? In this episode, I answer a question that many entrepreneurs think but rarely say out loud... what if you're actually afraid of succeeding? I talk about why this fear is more common than you think, how…
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764. How to Pay Yourself Consistently From Your Product Business
Do you ever wonder why your business is thriving on paper, yet you still can't pocket a consistent paycheck? In this episode, I answer a question from a product business owner facing this exact dilemma, even though the numbers show her business is profitable. I share why profit and cash flow tell...
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763. The 4-Step Q4 Planning Framework for Product Businesses
Do you wait until fall to think about Black Friday and the holiday season? In this episode, I share why the most successful product-based businesses don't wait until fall to prepare for Q4. Instead, they use the slower summer months to build the inventory, marketing, operations, and team they'll...
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762. Sales DON’T Have to Slow Down In The Summer. Here’s The Playbook
Are slower sales making you question everything you've built? In this episode, I talk about why June and July are some of the toughest months for product-based businesses and why that doesn't mean your business is broken. I share the buying patterns behind seasonal slowdowns, why successful…
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761. The Hidden Belief Keeping Your Product‑Based Business from Scaling
Are you the person your business relies on for everything? In this episode, I answer a question from a founder who feels like her business only works because she’s constantly holding it together. I share why hustle, control, and doing everything yourself can keep your business stuck, even when...
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760. How Do I Make $10k Without Launching Something New
Do you immediately start thinking about a new product every time you want more sales? In this episode, I share where I would look first if I needed to make an extra $10,000 in my product business without creating anything new. I break down the 7 places where product-based business owners commonly...
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759. How to Get Your Product Brand Found by AI with Gloria Chou
Are you still relying on Google and social media to help customers find your products? In this episode, I’m joined by Gloria Chou to talk about how AI is transforming product discovery and why traditional marketing strategies are becoming less effective. Gloria shares why trust signals, media...
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758. The Products You Need to Kill Before You Can Grow Your Business
Do you have products in your business that are creating more work than growth? In this episode, I share why one of the smartest ways to scale your product business isn’t adding more products… it’s knowing what to let go of. I break down the 3 categories of products that may be holding your…
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757. Scaling Your Product Business Shouldn’t Cost Your Life (Why Your Business Needs You LESS)
What if your business feels heavy not because you need to do more, but because you’re still carrying too much? In this episode, I talk about the cost of being overly involved in every part of your product business and why constantly being needed can become the thing limiting your growth. I share...
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756. “I Hit 7 Figures…So Why Do I Still Feel Broke?” | 3 Changes to Stop Running A Heavy, Complicated Business
Are you making more sales but feel more stressed and less free? Let’s fix what scaling (gone wrong) is costing you. In this episode, I talk about one of the biggest misconceptions product-based business owners have: believing that more revenue automatically creates a healthier business. I share…
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755. The Real Secret to Growing Through Wholesale in Today’s Market with Rebecca Gale
What actually makes a retailer want to carry your product? In this episode, I sit down with Rebecca Gale, founder of Gale Studio, to talk about what it really takes to build a wholesale-ready brand that customers and buyers genuinely connect with, and why wholesale is about far more than simply...
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754. How 7-Figure Product Businesses Manage Inventory for Predictable Growth
Are you constantly playing catch-up in your business instead of feeling in control? If you’re making inventory decisions based on what’s running low or what just sold, it’s not a time problem, but a planning problem. In this episode, I break down why your business feels reactive and how that’s...
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753. From Handmade to 8 Figures: How to Scale Without Losing Yourself with Ann Williams
What happens when your "garage-born" creative outlet becomes an 8-figure empire, and then life suddenly asks you to slow down? In this episode, I’m joined by Ann Williams, founder of Yearly Co. and a long-time Product Boss success story. We talk about the radical shifts required to step out of…
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752. The Cost of Being the Strong One: Why Doing It All Is Hurting Your Product Business
What if the very thing you’re praised for is the thing holding you back? In this episode, I talk about the cost of being “the strong one” the one everyone relies on, the one who handles everything, the one who never asks for help. While it might look admirable on the outside, constantly carrying…
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751. The SKU Problem That’s Killing Your Profit (And How to Fix It Fast)
Thinking about adding more products to fix slow sales? In this episode, I break down the SKU problem that no one talks about as you grow a product-based business. Did you know more products can drain your margins, dilute your marketing, and create operational chaos? Here’s how to recognize when...
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750. Growing a $2M Product Business While Working Full-Time with Caroline Gilman
Thinking about quitting your job, but scared it won’t work? In this episode, I sit down with Caroline Gilman, founder of Atlantic Blue Canvas, who grew her product-based business to $2 million in revenue while still working full-time as a CPA. We talk about the mindset of letting go of control,...
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749. The Smarter Way to Grow Your Product Business to 7 Figures (Hint: It’s NOT More Products)
Thinking about launching something new to fix slow sales? In this episode, I break down one of the most common patterns I see with product-based business owners when things feel slow, heavy, or inconsistent. It feels productive, but more often than not, it’s creating more complexity, more…
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748. The Identity Shift Required for Your Next Level of Business with Tina Tower
What if your business isn’t the problem, but a reflection of what’s happening inside you? In this special episode, I’m sharing an interview I did on Tina Tower’s Her Empire Builder podcast where we talk about what happens when what used to work stops working, why more effort isn’t the answer, and...
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747. Branding, Packaging, and Content That Actually Sells Products with Alannah Connealy
How do you build a product brand that actually stands out in a crowded market? In this episode, I sit down with Alannah Connealy, founder of Raena Health, to talk about how to build a hormone-focused product company designed specifically for women navigating hormone changes, the realities of...
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746. What If Your Business Will Only Grow as Big As You Do?
What if the biggest limitation in your business is not your strategy but your beliefs? In this episode, I’m sharing a realization that changed the way I think about growth. After more than 20 years helping entrepreneurs scale their businesses, I’ve seen something over and over again. Strategy...
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745. Retail and Wholesale Pricing Math That Makes You Profitable
Are you making sales but still not feeling profitable? In this episode, I'm sharing the pricing foundation I teach inside The Product Boss that protects your profit, prepares you for wholesale, and helps you stop underpaying yourself while working nonstop. I break down what belongs in your cost…
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744. How to Launch and Scale a Product Brand Without Funding with Ethan Haber
What does it really take to turn a product idea into something you can actually buy on store shelves? In this episode, I sit down with Ethan Haber, Founder and CEO of Happy Habitats, who took an overlooked niche idea and built it into an award-winning small pet brand now sold across major…
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743. What Stops Handmade Product Businesses from Hitting 1M (& How to Break Through!)
Is your handmade business making sales, but you’ve hit a ceiling? Good news, I’m about to share how to break through! In this episode, we’ll dissect the moment every product-based business owner hits when demand outgrows your personal capacity and you become the bottleneck. I call it the Breaking...
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742. If I Pivot, Will I Lose Everything? Coaching Through Scarcity to Self-Trust
Have you ever had the thought, “If I change what’s working, I’ll lose everything?” I coached a six-figure product business owner who was afraid that growing her online sales would tank her in-person show revenue. In this episode, I share the exact framework I use with my clients when scarcity…
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741. Leading Through Grief | Running Your Product Business When You Want to Fall Apart
Is there a “right way” to handle grief? After losing both of my parents in one year, I learned something that surprised me: grief doesn’t happen when it’s convenient, and strength doesn’t always look like pushing harder. In this episode, I talk about grief, leadership, and what it really looks…
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740. Do You Really Need Social Media to Sell Products? Here’s the Truth!
Do you really need social media to grow a product business? I told a client to stop using social media as their growth plan. Not in a dramatic “delete everything” way, but as a strategic decision rooted in alignment, clarity, and real sales. I’m breaking down why social media is a tool, not a...
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739. Focus Fix Multiply: The Product Business Framework for Consistent Sales
Most product business owners stay stuck because they’re working on everything instead of what actually moves them forward. In this episode, I break down the core framework behind every success story inside The Product Boss community. I share how to diagnose whether you need to focus, fix, or...
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738. Product Business Goals: Why Revenue Goals Fail (and What to Do Instead)
When sales feel random, inconsistent, or out of your control, it’s not because you need a new strategy. It’s because you need new standards. In this episode, I’m showing you how to stop using revenue goals as a measuring stick for your worth and start using weekly standards as your CEO leadership...
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737. Your Business Isn’t Stuck — You’re Avoiding the Next Version of You
Are your sales inconsistent? It might be tempting to create a new product, new sales channel, or a new marketing strategy. In this episode, I’m sharing what’s actually stalling your revenue. Whether you’re overwhelmed by too many SKUs, posting on Instagram without asking for the sale, avoiding…
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736. Sell Premium Products Faster: Clarity, Visuals, Wholesale Prep | Live Coaching Call with Caprice Ericson
If your customers are confused, you’re leaving sales on the table. This episode will help you turn confused browsers into confident buyers. I’m sharing a coaching call with Caprice Ericson of Shop Pajama Mama, where I break down how to make it instantly obvious what you sell. We cover simple...
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735. The Visibility Strategy That Turns Scrolls Into Sales | Live Coaching Session
Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today’s episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your...
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734. How to Make More Sales in January (Using Only What You Already Have)
January might be known as a slow sales month, but it doesn’t have to be. In this episode, I share our 4-step system for consistent, profitable sales in January without launching anything new. We’ll uncover common mistakes that slow down sales, how to use your sales data to double down on what...
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733. The 3 Numbers That Will Shape Your 2026 Sales
Before you make a single new goal for 2026, your business is already showing you what will work, and that’s in your numbers. In this episode, I break down the 3 most important metrics every product boss must track after Q4 to stop guessing and start growing with clarity. I talk about bestsellers,...
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732. How To Run a Product Business in 15 Minutes a Day (Yes, Really)
Are you working nonstop in your product-based business but still not seeing the results in your bank account? Let me tell you the good news, hustling harder is NOT the answer. In this episode, I break down how to build a simple weekly rhythm that actually supports your revenue goals and your real...
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731. What to Do When You’re Making Sales But Still Feel Broke (Stop Profit Leaks & Start Paying Yourself)
You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that…
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730. Why Scattered Products Kill Repeat Sales (and What to Do Instead)
Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from…
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729. What to Double Down on After Black Friday (If You Want to Scale in 2026)
Your holiday sales can become your year-round baseline. Here’s how. In this episode, I share exactly how to turn your Black Friday and Cyber Monday momentum into consistent, year-round sales, without adding endless new products or starting from scratch. You’ll learn how to identify and double…
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728. What's Keeping Your Product Sales Stuck? (For Etsy, Shopify, Wholesale, Amazon, and Market Sellers)
Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that’s $2K, $5K, $10K, or beyond) and the four practical shifts that move you past them without...
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727. Black Friday Marketing Plan: What to Prep, Post, Email, and Sell (Etsy, Shopify, Social Media and In-Person)
Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly...
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726. Hope is NOT A Strategy (Set Yourself Up for Your Best Q4 Yet)
If you’ve been crossing your fingers for sales this holiday season but aren’t sure where they’re going to come from, this episode will show you exactly how to move from hoping to real results. I’m walking you through my CREATE Framework, our step-by-step system to create the momentum you need to...
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ABOUT THIS SHOW
The Product Boss is real business education for people who make and sell physical products.If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning
HOSTED BY
Jacqueline Snyder
CATEGORIES
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