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284: Pillar I: Acquisition episode artwork

EPISODE · Jan 4, 2024 · 29 MIN

284: Pillar I: Acquisition

from Under the Radar · host Marco Arment and David Smith

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

What this episode covers

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

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284: Pillar I: Acquisition

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Frequently Asked Questions

How long is this episode of Under the Radar?

This episode is 29 minutes long.

When was this Under the Radar episode published?

This episode was published on January 4, 2024.

What is this episode about?

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

Can I download this Under the Radar episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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