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284: Pillar I: Acquisition episode artwork

EPISODE · Jan 4, 2024 · 29 MIN

284: Pillar I: Acquisition

from Under the Radar · host Marco Arment and David Smith

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

Episode metadata supplied by the publisher feed · Published Jan 4, 2024

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284: Pillar I: Acquisition

0:00 29:44

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