284 Watch the Numbers with Weston Lunsford and Kirk Behrendt : Dentistry Uncensored with Howard Farran

In business you make something, sell something, and watch the numbers. Learn how watching the numbers is essential to increasing profitability, and how merging financial and practice-management software is vital for a healthy practice.   Weston Lunsford, CEO: As CEO of Dental Intel, Weston oversees the strategic direction of the company and its products. He manages Dental Intel’s revenue growth and future expansion plans. He also dedicates a large part of his time to be intimately involved with our clients, the dentists, to fully understand their needs, wants and experience with Dental Intel’s products and solutions. Weston has spent the previous 10 years as the principal partner in Lunsford Peck Certified Public Accountants providing services for medical and dental professionals with nearly 2,000 clients. Weston’s vision and desire to create value has emanated passion throughout the company. “We are passionate about what we do… We trust in each other and in our abilities to create something special, something unique, and something impactful. We make incredible happen!” www.dentalintel.com   Kirk Behrendt, President: Kirk Behrendt is a practice performance coach, international speaker and author. Kirk has invested his entire professional life studying the elite practices in dentistry and the leadership that guides them. As the founder of ACT, his vision is driven by the commitment to provide highly personalized care to the dental profession. By creating a talented team of experts, Kirk and his team continue to positively impact the practice of dentistry on practice at a time. The Pankey Institute and Dr. Peter Dawson's treatment philosophies influenced Kirk early in his career. Since then, his mission has been to provide the most ethical and value driven service known to the dental coaching profession. His personal mission is to use up every ounce of his potential. Kirk lectures all over the world to help individuals take control of their own lives. Kirk has competed internationally in 4 Ironman Triathlons and 9 Half-Iron Triathlons. He currently trains with some of the best triathletes competing in the world today. His feeling is that there is no greater parallel to optimal business performance than optimal athletic performance. He loves cycling, basketball, stand-up comedy, and most all, spending time with his wife, Sarah and children Kinzie, Lily, Zoe & Bo. His email address is [email protected]. www.actdental.com