286: Martina Goss Explains How to Validate Ideas Using the Lean Canvas

We're proud to present the first lesson in our Growth Strategies Masterclass!   With so many ideas for improving our business and boosting cash flow and profit, it's tempting to start pouring our energy, time, and money into those ideas.   But wait!   What if you end up losing a lot of money on an idea that ultimately doesn't work? Martina Goss warns against becoming a "busy fool." As a certified Lean Startup coach, she's brilliantly transformed her career from a certified accountant crunching numbers for businesses to a trusted advisor for startups and existing businesses with new ideas.    Martina introduces us to a tool she leverages to help us innovators, entrepreneurs, and operational leaders vet and validate our ideas. It's called the Lean Canvas, a one-page guide created by Ash Maurya for testing the viability, feasibility, and desirability of an idea.    In this episode, Martina explains:   What the Lean Canvas is, what it looks like, and how to use it, The 12 questions the Lean Canvas forces you to answer about your idea, How to use the Lean Canvas, Why your idea should "cross the chasm," and much more!   She also makes the case for enlisting the help of a facilitator in completing your Lean Canvas. Listen as she details how to conduct customer discovery as a necessary measure of your idea's ability for mass appeal.    Avoid the dangers of becoming a busy fool with a tool that will help direct your efforts on the ideas that not only make sense, but also can make you money!   🔗 Watch the Video Version of this Episode and Access Resources on BusinessInfrastructure.TV.   𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐ © 2024. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.