286: The Dark Side of Online Business: Luxury Marketing, Income Claims, and Get Rich Quick Schemes with Maggie Patterson

No matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And she is someone who's really trying to change the way we have been taught to run our businesses and the way we've been taught to market for the better. In this episode, we talk about: What online business has in common with cults, MLMs and self-help culture Scammy online business practices to watch out for both from a consumer standpoint How you can better market your business without hopping on these “trends” What luxury lifestyle marketing is and why it works The problem with super expensive coaching and masterminds The evolution of online business over the last decade You're going to love this conversation as much as I did. It’s jam-packed, so let’s dive in! Links Mentioned: - Read the full shownotes: https://elizabethmccravy.com/286 - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy - Check out Maggie Patterson’s Website: https://bsfreebusiness.com/ - Follow Maggie on Instagram: https://www.instagram.com/bsfreebusiness - Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz - Join Booked Out Designer: https://elizabethmccravy.com/bod - Join Podcast Sucess Blueprint: https://elizabethmccravy.com/psb If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop