286: Traackr CMO on Interactive, Data-Driven Content

As the world of influencer marketing has evolved, so has Traackr, an influencer marketing platform that's been around since before Instagram and TikTok. In the early days, the brand was all about answering: What is influencer marketing and why should you care? Now, they're hyper-focused on enabling word-of-mouth marketing at scale for their customers. How? Via interactive, data-driven content. In this episode, Traackr CMO Evy Lyons shares how the marketing team transformed their State of Influence report into an interactive app, creating an experience that prospects and customers couldn't ignore. She describes the development as a "hack"—a hack that has become a vertical marketing tool with a 40%-win rate, that is. No wonder, too, as one survey found that CMOs who invest in interactive content are 72% more likely to meet or exceed their sales and marketing targets. Tune into this episode to learn more about what it takes to develop a B2B marketing strategy that proves business value, enables sales, and engages audiences all in one. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/