288: This One Thing Is Killing Your Profits With Kevin Stecko

from The My Wife Quit Her Job Podcast With Steve Chou · host Steve Chou

Kevin Stecko raised prices 80%, lost half his orders, and made more money. Here is the contribution margin math showing why a 20% discount cuts your profit in half. The post 288: This One Thing Is Killing Your Profits With Kevin Stecko appeared first on MyWifeQuitHerJob.com.

Episode metadata supplied by the publisher feed · Published Jan 23, 2020

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Today I’m thrilled to have Kevin Stecko back on the show. Kevin runs an awesome site called 80stees.com where he sells t-shirts from the 80s. Kevin’s t-shirt business was already super competitive but in the past several years, it’s gotten even more intense. As a result, he made some fundamental changes to his business strategy and it’s paid off in droves, both in terms of profit and lifestyle.

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288: This One Thing Is Killing Your Profits With Kevin Stecko

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This episode is 53 minutes long.

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This episode was published on January 23, 2020.

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