288: What Inspires People to Invest in Your Coaching?

Find this episode and more resources for coaches at ProsperousCoach.com/288.Recently, I was invited to speak with graduates of a coach training organization. Most on the call were not yet earning a living at coaching and all were finding it difficult to repeatedly attract paying clients.It turned out that each coach was selling life coaching, health coaching, confidence coaching — something like that. Their website, social posts and offers focused on the general benefits of coaching. People who had free sessions weren’t reliably progressing to paid packages.This is a common problem for coaches and it’s my mission to change that.I could see that 2 main things were keeping these coaches from financial success:1. They were not addressing BIG ENOUGH PROBLEMS for their audience. 2. They were not charging high enough fees to help them stay in business.Those 2 things are about mindset. It was time for the coaches to shift from student mode to professional mode to attract clients who do invest.Let’s tease this apart ...