289: Blue Note Bourbon is the New Fuel of the Pros of Pickleball

The Bourbon Lens is joined by Logan Welk, President and Chief Operating Officer of B.R. Distilling Company.  B.R. Distilling is known for their portfolio of Blue Note Bourbon and Rye Whiskeys. Logan has moved up the ranks at Blue Note and is well-versed in the ins-and-outs of the business of bourbon and brand-building. We also discuss whether Blue Note Bourbon and Rye will help improve your pickleball game, on the heels of their recent announcement of becoming the official bourbon of Major League Pickleball. Join us for this insightful and inside-look at growing a bourbon brand.Stream this episode on your favorite podcast app and be sure to drop us a review while you're there. We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show.Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X.  Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at [email protected] out BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews.Cheers,Scott and JakeBourbon Lens Blue Note Bourbon™, the award-winning whiskey portfolio which features big notes and a smooth structure, is making waves in the spirits industry. Founded in 2014, B.R. Distilling Company holds the oldest distillery license in the city of Memphis, Tennessee. Blue Note, launched in 2018, is artfully crafted to honor the rich blues music that is synonymous with Memphis. The brand's whiskey portfolio is distilled in partnership with Bardstown Bourbon Company (parent company of Green River Distilling Company) and then aged just north of downtown where the Mississippi and Wolf Rivers collide. The long summers filled with infamous Memphis heat and cooler evenings forces the whiskey deep into the oak, creating an unmistakably rich flavor that's bold yet smooth."The location of our warehouses with high humidity and higher average temperatures than Kentucky make it the perfect place to age our whiskey," said Logan Welk, President and Chief Operating Officer, B.R. Distilling Company. "Our award-winning flagship Blue Note expressions prove that point, with both Juke Joint and Crossroads winning Double Gold at the prestigious San Francisco World Spirits Competition two years running and Blue Note Uncut being named #7 on Whisky Advocate's list of top whiskeys in 2022."