#29: All Marketing Roads Lead Through Here with Guest Lorie Streeter

When it comes to marketing your practice, there is one person who can provide invaluable insights...your office manager.  (perfect timing since September is Office Manager Appreciation Month!)With one 'foot' on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move your practice forward. I'm joined by Lorie Streeter, Vice President of AADOM (American Association of Dental Office Management) who brings 31 years of experience to the discussion table, both as an office manager and as a marketer. Join us as we discuss and break down:The unique perspective that your office manager can provideLeveraging the community to attract more patientsImportance of 'mind share' in order to create 'market share'Specific ideas for connecting with schools, nursing homes, and other businesses and organizations within the communityYou don't want to miss this!