29. CJ McPhail of Outsider Coffee: Your Business Needs To Be Your Mission

SUMMARY:   In this episode of the Coffee Experts Club Podcast, hosts Aaron and Ben sit down with the dynamic CJ McPhail, owner of Outsider Coffee, for an inspiring conversation on bravery, entrepreneurship, and living life to the fullest. CJ opens up about his journey from a corporate executive to a fearless entrepreneur, sharing poignant insights gained from his interactions with retirees and his own personal experiences. With a heartening blend of courage and conviction, CJ and his wife Lindsay embarked on a mission-driven adventure that led them to launch Outsider Coffee, defying conventional wisdom and embracing risk with open arms. Listeners are treated to a behind-the-scenes look at the trials and triumphs of starting not just one, but multiple coffee stands across the country, all while staying true to their mission of awakening greatness in themselves and their community. From navigating bureaucratic hurdles to facing the daunting challenge of opening their first stand to an uncertain reception, CJ's anecdotes paint a vivid picture of resilience and determination in the face of adversity. The conversation delves deep into the significance of having a mission that transcends mere profit-making, guiding every decision and action with purpose and passion. CJ shares how their mission statement, crafted with care and conviction, serves as a guiding light for their business operations, shaping everything from site selection to team culture. But it's not just about business success; it's about the profound impact their mission has on their lives and the lives of those around them. Through candid storytelling and heartfelt reflections, CJ underscores the importance of chasing dreams, embracing challenges, and staying true to one's calling, no matter how daunting the journey may seem. Listeners will walk away from this episode feeling inspired to discover their own mission, fueled by CJ's infectious enthusiasm and unwavering belief in the power of purpose-driven entrepreneurship. Join Aaron, Ben, and CJ on this transformative journey of self-discovery, adventure, and the pursuit of greatness with Outsider Coffee. Minute by Minute: 0:00 Introduction 2:41 So why Southern Oregon? And stepping out in bravery 13:23 Nothing comes easy for CJ McPhail 16:22 Our mission statement is the crown jewel of what we do   And when you're ready to make this world your own, let us help you open up YOUR FIRST COFFEE DRIVE THRU! www.myfirstdrivethru.coffee  FOLLOW US ON SOCIAL: Facebook: https://www.facebook.com/thecoffeeexpertsclub Instagram: https://www.instagram.com/thecoffeeexpertsclub