#29 How adidas Golf expanded its customer base to Gen Z

from Inside Fashion Marketing by Zalando Marketing Services · host Zalando Marketing Services GmbH

This week Andreas is speaking with Bethany Ripley, Digital Marketing Manager at adidas Golf. Wondering how adidas gained 7K new customers in 2022 with ZMS? Wonder no more! This past July, together with ZMS, adidas Golf sent 3 influencers to the 150th anniversary of the Open Golf Championship in Scotland. The campaign created around this event aimed to expand the typical audience for golf-wear to Gen Z. Trust adidas to give something classic a fresh edge!

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This episode was published on October 13, 2022.

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