29 - Ken Robertson Talks Tenth Man "Punk Spirit"

Earlier in the year, we released an interview with Ken Robertson CEO of Tenth Man and former Paddy Power renegade marketer and today we’re bringing your part two of that interview.This time the focus the last 8 years and the Tenth Man story which as we’ll hear started at a couple of hot desks in Camden Street and has gone on to create memorable pieces of work for Bord Gais Energy, Guinness, 3 Mobile, Red Bull, Maserate and perhaps most famously their disruptive work in support of Kneecaps artistic endeavours.In the pod, Ken spoke abouthow The "10th Man" philosophy is built on contrarianism.how cultural authenticity is non-negotiable for brands.the rewards of their long-running partnership with Kneecapwhether or not he will ever write a tell all memoir....Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected] – Daryl MoorhouseSound Engineer – Sean Byrne🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️  Subscribe to our Youtube channel📰  Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]