29 - Sofia Hernández / Global Head of Business Marketing, TikTok

In this inspiring episode of "A LA LATINA," Claudia Romo Edelman and Cynthia Kleinbaum Milner welcome Sofia Hernandez, Global Head of Business Marketing at TikTok. With over 18 years of experience leading iconic marketing campaigns for Fortune 500 companies like P&G, J&J, Netflix, and Spotify, Sofia shares her journey of blending authenticity with innovative marketing strategies that drive culture both on and off the platform.Passionate about fostering inclusion, Sofia is part of the elite 1% of Latina executives in tech, committed to integrating diversity, equity, and inclusion into every facet of her work—from hiring practices to marketing strategies.A social justice advocate at heart, Sofia also co-founded the apparel line Black on Black BK, promoting messages of equality and empowerment. Here the three takeaways of the incredible conversationKey Takeaways: Bringing Your Authentic Self to Work: Discover the true meaning of authenticity in the workplace and how it can unlock your potential and foster creativity. Marketing for Latinos: Learn why marketing is a powerful career path for Latinos, who are not just consumers but creators of culture. The Power of Connection: Understand how building a robust network can open doors, as demonstrated by Sofia’s impressive career trajectory. Join us for this empowering conversation and gain insights to thrive as your authentic self in every aspect of life!Listen to the extended video version of this episode on our YouTube Channel: https://www.youtube.com/@ALaLatinaPodcast/videosVisit our website to nominate yourself or another Latina to be on the podcast: alalatina.comFOLLOW OUR SOCIALS Instagram: @alalatinapodcast Tiktok: @alalatinapodcast Youtube: @alalatinapodcast Facebook: A La Latina Podcast For partnership opportunities, click here.