EPISODE · Apr 30, 2026 · 36 MIN
29 - Why AI Can't Brand Your Hotel (And What Actually Can) with Kayla Morrill
from Boutique Hotel Secrets Podcast · host Micah
In this episode, Adam and Micah sit down with brand designer Kayla Morrill to unpack the full process of building a visual identity for The Wesley — from mood boards and font debates to a final brand kit that's now physically on the walls of their hotel in Page, Arizona. In this episode, they explore why great branding is about evoking emotion, why AI falls short, and what boutique hotel owners should think about before hiring a designer.Connect with Kayla: Find her on Instagram: @winnie.design.co Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb
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In this episode, Adam and Micah sit down with brand designer Kayla Morrill to unpack the full process of building a visual identity for The Wesley — from mood boards and font debates to a final brand kit that's now physically on the walls of their hotel in Page, Arizona. In this episode, they explore why great branding is about evoking emotion, why AI falls short, and what boutique hotel owners should think about before hiring a designer. Connect with Kayla: Find her on Instagram: @wi...
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29 - Why AI Can't Brand Your Hotel (And What Actually Can) with Kayla Morrill
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