Boutique Hotel Secrets Podcast

In this episode, we share the wild story of how Google's AI created a business page for The Wesley Hotel without our knowledge — leading to our first one-star review before we even officially launched. We also discuss our influencer outreach experiment that blew up within an hour, the launch of 20 new rooms just in time for July 4th weekend, and how a simple time audit can reveal hidden opportunities in your day. Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels? Schedule a call:https://bit.ly/4t1q3bb🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit📍Welcome to Page Mural — one of the local spots mentioned in this episode:http://bit.ly/4tCjOu4

In this episode, Mitch Ely shares the scrappy story of how he went from owning a single Airbnb to buying and renovating two boutique motels in Door County, Wisconsin. We dive into his biggest renovation surprises, creative tech-driven guest experience hacks, and the mindset shift required to jump from residential short-term rentals into commercial hospitality.Connect with Mitch: Find him on Instagram: @mitchehly Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels? Schedule a call:https://bit.ly/4t1q3bb🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit📍Welcome to Page Mural — one of the local spots mentioned in this episode:http://bit.ly/4tCjOu4

In this episode, Adam and Micah sit down with Scott Eddy — world traveler, hospitality marketing veteran, and one of the first American expats to build a million-follower presence on social media — to dig into why most hotels are leaving enormous brand-building opportunity on the table. Scott shares brutally honest insights on what actually differentiates a boutique hotel in a crowded market, why your Instagram needs to be un-swappable, and how The Wesley is already doing more right than they realize.Connect with Scott:Find him on Instagram:@mrscotteddy Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels? Schedule a call:https://bit.ly/4t1q3bb🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit📍Welcome to Page Mural — one of the local spots mentioned in this episode:http://bit.ly/4tCjOu4

In this episode, Adam and Micah pull back the curtain on the messy, motivating reality of renovating The Wesley Hotel — from a gut-punch one-star review to a new GC delivering three times the workload of the last team. They also dig into exciting new revenue experiments including a public pool, a local coffee truck partnership, and a smash burger food truck — plus what a triple net lease actually looks like in practice. Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels? Schedule a call:https://bit.ly/4t1q3bb🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit📍Welcome to Page Mural — one of the local spots mentioned in this episode:http://bit.ly/4tCjOu4

In this episode, Adam and Micah reflect on the hospitality lessons brought back from a two-week Italian honeymoon — and how Italian hoteliers set a standard that challenges everything they're building at the Wesley. They also pull back the curtain on a tough stretch of construction delays, the personnel moves they made to break the logjam, and why visible progress on site finally has them feeling like the finish line is in reach. Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels? Schedule a call:https://bit.ly/4t1q3bb🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit📍Welcome to Page Mural — one of the local spots mentioned in this episode:http://bit.ly/4tCjOu4

In this episode, Adam and Micah are joined by boutique hotel investor Mike Sjogren to cover everything from the realities of first-time hotel construction delays to a bold take on hotel marketing — including why you should stop spending paid ad dollars on brand awareness and let organic social do that work for you. Mike also drops breaking news on Hotel Turnkey, a brand-new done-for-you offer that helps investors get into the hotel game without doing all the heavy lifting themselves. Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels? Schedule a call:https://bit.ly/4t1q3bb🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit📍Welcome to Page Mural — one of the local spots mentioned in this episode:http://bit.ly/4tCjOu4

In this episode, Adam and Micah pull back the curtain on the brutal gap between expectations and reality as they prepare for their first major holiday weekend at The Wesley — aiming for 20 newly renovated rooms, delivering 2. They also dig into their marketing strategy for driving direct bookings, why building an email list has real dollar value at exit, and how AI is reshaping how hotels reach guests. Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels? Schedule a call:https://bit.ly/4t1q3bb🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit📍Welcome to Page Mural — one of the local spots mentioned in this episode:http://bit.ly/4tCjOu4

In this episode, Adam and Micah pull back the curtain on the final stretch before opening newly renovated rooms at The Wesley — tackling everything from 18 pallets of tile and FF&E sticker shock to their first real advertising budget. They also share an honest reflection on whether staying partially open during renovation was the right call, and why they'd make a different decision for hotel number two. Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels? Schedule a call:https://bit.ly/4t1q3bb🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit📍Welcome to Page Mural — one of the local spots mentioned in this episode:http://bit.ly/4tCjOu4

In this episode, Adam and Micah sit down with boutique hotel mentor Mike Sjogren to explore how AI is reshaping hospitality operations — from direct booking pages to revenue management — and why the operators who thrive will be the ones doubling down on human connection, not replacing it. They also dive into the Wesley's pre-launch strategy, the power of leveraging local community relationships, and Mike's newly funded 47-room Outer Banks development that came together after one casual conversation and a $12 million ask.Connect with Mike: Find him on Instagram: @mike.sjogren Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels? Schedule a call:https://bit.ly/4t1q3bb🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit📍Welcome to Page Mural — one of the local spots mentioned in this episode:http://bit.ly/4tCjOu4

In this episode, Adam and Micah are joined by Rashmi Bhat — coach, restaurateur, and boutique hotel operator — to explore how independent hospitality owners can leverage AI not to replace their teams, but to free them up for the moments that actually matter. From automating influencer outreach and auditing P&Ls to using voice prompting in the car and walking the vendor floor at AAHOA, this conversation is a practical roadmap for operators who want to work smarter without losing the human touch that makes boutique hospitality special.Connect with Rashmi: Find her on Instagram:  toastyindian, resohospitality  Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels? Schedule a call:https://bit.ly/4t1q3bb🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit📍Welcome to Page Mural — one of the local spots mentioned in this episode:http://bit.ly/4tCjOu4

In this episode, Adam and Micah share the unfiltered reality of renovating a 50-room boutique hotel in Page, Arizona — from a viral mural drawing thousands of visitors to zero finished rooms and a $38,000 mortgage looming on the horizon. In this episode, they open up about the emotional and financial pressure of building in public, navigating contractor delays, investor tax surprises, and what it really means to go all in on a vision you believe in. Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels? Schedule a call:https://bit.ly/4t1q3bb🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit📍Welcome to Page Mural — one of the local spots mentioned in this episode:http://bit.ly/4tCjOu4

In this episode, Adam and Micah sit down with brand designer Kayla Morrill to unpack the full process of building a visual identity for The Wesley — from mood boards and font debates to a final brand kit that's now physically on the walls of their hotel in Page, Arizona. In this episode, they explore why great branding is about evoking emotion, why AI falls short, and what boutique hotel owners should think about before hiring a designer.Connect with Marisa: Find her on Instagram: @marisa.grover Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Adam and Micah sit down with brand designer Kayla Morrill to unpack the full process of building a visual identity for The Wesley — from mood boards and font debates to a final brand kit that's now physically on the walls of their hotel in Page, Arizona. In this episode, they explore why great branding is about evoking emotion, why AI falls short, and what boutique hotel owners should think about before hiring a designer.Connect with Kayla: Find her on Instagram: @winnie.design.co Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Adam and Micah pull back the curtain on the messy middle of hotel ownership — from a tax filing that missed its deadline to a GM confrontation over staff pay that no one saw coming. They also share why they're commissioning a full-building mural in Page, Arizona, and the bold bet they're making that it becomes the most photographed spot in town.Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Adam Walls and Micah Thomas take you behind the scenes of transforming a boutique hotel in Page, Arizona. They dive into the real challenges of the process—from handling returns and managing material overages to finding creative ways to maximize space and elevate the guest experience. Packed with practical insights and hard-earned lessons, this episode is a must-listen for hospitality entrepreneurs looking to turn vision into reality.Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode of the Boutique Hotel Secrets podcast, hosts Adam and Micah, along with guest Rashmi Bhat, discuss the journey of transitioning from short-term rentals to boutique hotel management. They reflect on their experiences, share insights on hiring the right team, implementing effective marketing strategies, and the importance of social media in building a community around their brands. The conversation emphasizes the need for patience in business growth and setting clear goals for the upcoming year.Connect with Rashmi: Find her on Instagram: toastyindian, resohospitality Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Adam and Micah share their journey of transitioning from short-term rentals to owning a hotel. They discuss the challenges faced during the closing process, the importance of understanding lender dynamics, and the necessity of effective communication with contractors. The conversation highlights the significance of teamwork, operational efficiency, and the emotional investment in the property and its staff. They also reflect on the lessons learned throughout their journey and the excitement of what lies ahead as they prepare to close on their first hotel.Find him on Instagram: @joelweigleLoved this Episode?Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode of the Unofficial Boutique Hotel Secrets podcast, hosts Adam and Micah engage with guests Pete Milenkovich and Erich Schick, who share their journey from short-term rentals to boutique hotel ownership. They discuss their backgrounds, the challenges of finding the right deal, and the strategies they are implementing to create a unique boutique experience. The conversation also delves into the importance of understanding the target demographic, decision-making in renovations, navigating financing challenges, and the mindset required for success in the hospitality industry.Connect with Erich & Pete:Find them in Instagram: @erich_rook, @petemilenkovichLoved this Episode?Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this conversation, Jonathan St.Leger discusses the importance of creating opportunities in the real estate market rather than simply waiting for deals to come. He emphasizes the need for creativity in identifying value-add opportunities, whether through ground-up development or enhancing existing assets. Key considerations include zoning, density, and the potential for adding amenities or additional units to maximize property value.Connect with Jonathan:  Find him on Instagram: jon_boy14Loved this Episode?Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode of the Boutique Hotel Secrets podcast, Adam and Micah discuss the journey of transitioning from short-term rentals to boutique hotels, emphasizing the ups and downs of the hospitality industry. They welcome Vincent Harris, who shares his story of moving from a W2 job to full-time entrepreneurship in real estate. The conversation highlights the importance of community, networking, and mindset in achieving success. Vincent discusses his experiences with hotel deals, the emotional attachment to properties, and his vision for the future. The episode concludes with advice for aspiring entrepreneurs and the significance of designing a fulfilling life.Connect with Vincent:  Find him on Instagram:bonanzav35flyerLoved this Episode?Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this conversation, Mark discusses the critical role of direct bookings in the hospitality industry, emphasizing that a significant percentage of these bookings begin with searches on online travel agencies (OTAs) like Airbnb and Booking.com. He highlights the necessity for property owners to be prepared to capture these leads effectively. Furthermore, Mark addresses the risks associated with over-reliance on a single platform, advocating for diversification of income sources to ensure a sustainable business model.Connect with Mark:  Find him on Instagram: @boostlyukLoved this Episode?Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Joel Weigel shares his journey from short-term rentals to building boutique hotels and experiential destinations. Learn how to acquire, operate, and scale properties while creating unforgettable guest experiences.Connect with Joel:  Find him on Instagram: @joelweigleLoved this Episode?Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Isaac Oswaltshares his journey into boutique hotel investing and breaks down how capital, deal structure, and team alignment come together to close successful hotel acquisitions. He explains how investors and banks evaluate deals, why equity can be easier than debt, and the key metrics—like NOI, IRR, and equity multiples—that matter when scaling boutique hotels responsibly.Connect with Isaac: Find her on Instagram: isaacoswalt Loved this Episode?Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Rashmi Bhat shares her journey from restaurants and short-term rentals into scaling boutique hotels. She breaks down hotel management as an entry point, building systems and teams, leveraging relationships, and why patience and saying “no” to most deals drive long-term success. Connect with Rashmi: Find her on Instagram: toastyindian, resohospitality Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Adam  and Micah give a behind-the-scenes update on their boutique hotel renovation in Page, Arizona — navigating contractor delays, a wild on-property incident, and an exciting partnership with the local conservancy tied to the hotel's namesake, John Wesley Powell. They also reflect on the power of building in public and share how authentic social media storytelling is opening unexpected doors for Comeback Hospitality.Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Adam and Micah share raw, unfiltered updates from the renovation trenches—from navigating their first contractor draw that took two weeks instead of two days, to making over 3,600 decisions in just 33 days of ownership. They also announce their new role as official hosts of the Boutique Hotel Secrets podcast and reveal their strategy for a soft opening before the May 1st grand opening.Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Adam and Micah navigate their first $348K construction draw, deal with four flooded hotel bathrooms, confront the reality of maxed-out credit cards versus outsider perceptions of wealth, and explore community partnerships that could transform Page, Arizona's hospitality landscape.Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Adam and Micah share raw, unfiltered lessons from their first week as boutique hotel owners—including a shocking $50,000 WiFi infrastructure surprise they didn't see coming and the reality of keeping a business running while renovating. They pull back the curtain on payroll complications, donating furniture to the Navajo Nation community, and why buying a hotel means buying an active business, not just a property.Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1  Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1  Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Adam and Micah share the chaotic final days of closing on their first hotel—from raising $100K in an airport in 30 minutes to navigating bank freezes, asbestos discoveries, and holiday deadlines. They reveal what they learned about the property's neglected condition, their plans to transform the worst hotel in Page, Arizona into the best, and how social media is already connecting them with their community.Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Adam and Micah share their journey from zero to $1.2 million raised in just 90 days as they approach closing on the Wesley Hotel, covering everything from navigating SBA lending and courting multiple lenders to discovering the power of building relationships with financial advisors and leveraging bonus depreciation for massive tax benefits.Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Adam Walls and Micah Thomas share their journey raising capital and closing a boutique hotel deal in Page, Arizona. They discuss SBA 7(a) loans, syndicating investors, software and vendor choices, and lessons from a capital-raising conference—including self-directed IRAs and the importance of pitching your story. They also preview their webinar series for aspiring boutique hotel investors and highlight the value of focus and persistence in this process.Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Adam Walz and Micah Thomas share a major milestone in their boutique hotel acquisition as their deal enters the high-stakes phase of going hard with earnest money. They break down the realities of financing challenges, investor conversations, and the persistence required to get a complex hospitality deal to the finish line.Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode Adam and Micah reveal the story behind the name of their first boutique hotel and why branding is such a critical decision for new owners. They share the inspiration behind “The Wesley,” discuss the legacy of John Wesley Powell, and explore how storytelling, SEO, and guest experience shape a strong hospitality brand.Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode Adam and Micah break down a roller-coaster week in their hotel acquisition journey. After facing the potential loss of a key investor, they explore creative financing options, navigate negotiations with the seller, and share insights from an unexpected two-hour call with experienced boutique hotel operators. It’s a candid look at the pressure, persistence, and problem-solving required to close a hotel deal.Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Adam and Micah share a candid look at the highs and lows of raising capital and navigating financing for their boutique hotel project, including unexpected investor challenges and creative strategies like subject-to deals. They reveal honest lessons on mindset, persistence, and handling uncertainty in the boutique hotel world.Connect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this Episode Adam and Micah talk with Courtney Petrovich about how investor-focused design choices impact ADR, operations, and guest experience when moving from short-term rentals into boutique hotels.Connect with Courtney: Instagram: denoridesigns Loved this Episode? Hangout with us. Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, we share our first on-site experience walking a 50-key boutique hotel under contract in Page, Arizona. We break down what inspections look like at scale, lessons from contractors and guest stays, uncovering hidden issues, and how local partnerships, culture, and big-picture vision shape a successful boutique hotel.Loved this Episode? Hangout with us. Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, we share the milestone moment of officially going under contract on our first boutique hotel and what that shift means in real time. We break down the due diligence process, from financing and SBA loans to inspections, contractor bids, and navigating banks without prior hotel experience.Loved this Episode? Hangout with us. Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, we share the milestone moment of officially going under contract on our first boutique hotel and what that shift means in real time. We break down the due diligence process, from financing and SBA loans to inspections, contractor bids, and navigating banks without prior hotel experience.Loved this Episode? Hangout with us. Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb

In this episode, Mike Sjogren shares the story behind building the Boutique Hotel Secrets community and helping STR operators transition into boutique hotel ownership. He discusses the realities of hotel operations, the power of collaboration and masterminds, and how the right deal and team can transform your financial future.Connect with Mike: Find him on Instagram: @mike.sjogrenLoved this Episode? Hangout with us. Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels?Schedule a call:https://bit.ly/4t1q3bb