EPISODE · Feb 5, 2020 · 49 MIN
290: How Chubbies Makes 8 Figures With Email Marketing Featuring Erich Hellstrom
from The My Wife Quit Her Job Podcast With Steve Chou · host Steve Chou
Chubbies sends three product emails plus a newsletter every week at a 16% open rate. Erich Hellstrom breaks down their subject lines, testing process, and copy rules. The post 290: How Chubbies Makes 8 Figures With Email Marketing Featuring Erich Hellstrom appeared first on MyWifeQuitHerJob.com.
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What this episode covers
I’m really happy to have Erich Hellstrom on the show. Erich is a digital marketing strategist for Chubbies, a men’s short shorts brand with a huge cult following. Erich is in charge of crafting the copy for Chubbies social, email, product and events. And even though Chubbies clothing isn’t really my style, I’m on their email list because it is hilarious and they do a fantastic job building a loyal brand.
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290: How Chubbies Makes 8 Figures With Email Marketing Featuring Erich Hellstrom
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