291. Stemming The Tide of Failed Big Bets

On this podcast, Brad Hairston talks with John Rossman, author of the book Big Bet Leadership, who explains why every company in the digital era is making big bets and how leaders can increase the likelihood of success of those big bets. . Here’s what we talked with John about:  *Why the book Big Bet Leadership was written *What “big bets” look like in most companies *The most significant leadership challenges when driving digital transformation initiatives *Overcoming analysis paralysis *The importance of strategic communication *High-impact experimentation and its benefits *Emerging trends that will shape the next phase of digital transformation and AI adoption . More on John Rossman: John Rossman is the author of four books on leadership and business innovation including the best seller The Amazon Way and Big Bet Leadership. He is an early Amazon executive who played a key role in launching the Amazon marketplace business in 2002. Today he is a leading keynote speaker on leadership for innovation and transformation. John is an operator and builder whose love is diving into business problems and customer needs designing innovative solutions and business models and creating durable enterprise value. He has served as the senior technology advisor at the Gates Foundation and senior innovation advisor at T-Mobile. . John's new book, Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era, is an actionable playbook for senior leaders to succeed at complex transformations. . To ensure that you never miss an episode of Transform NOW, be sure to subscribe!