292: The Journey and Alchemy of the Whiskey JYPSI Brand

Bourbon Lens is joined by Raj Alva, Co-Founder of Outsiders Spirits, and Ari Sussman, renowed whiskey-maker, to discuss their project Whiskey JYPSI.  We discuss the origin story of the brand, including co-founder Eric Church, how his music inspires the direction of the brand, and what's in store for their future.Stream this episode on your favorite podcast app and be sure to drop us a review while you're there. We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show.Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X.  Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at [email protected] out BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews.Cheers,Scott and JakeBourbon LensAbout Outsiders SpiritsOutsiders Spirits, LLC was founded in 2020 by CMA Entertainer of the Year and 10-time GRAMMY nominee Eric Church and entrepreneur Raj Alva as a purpose-driven incubator for whiskey innovation. The company officially launched its first whiskey release, Whiskey JYPSI Legacy Batch 001, in May 2023. It has since won multiple national and international awards, including the coveted Double Gold Medal from the San Francisco World Spirits Competition, and superlative ratings from the NY International Spirits Competition, the PR%F Awards and the Beverage Testing Institute. In April of this year, their all-new Explorer Series was released and has since won Gold in the 2024 San Francisco World Spirits Competition.For more information, visit WhiskeyJYPSI.com and follow @WhiskeyJYPSI on Facebook, Instagram, and X.