#293 She FIRED Members?!

The Unbelievable Truth Behind Building Hong Kong's Top Female Gym description: You think you know what it takes to run a successful gym? Think again. Meet Stephanie Poelman, the unstoppable force behind Pherform, Hong Kong's leading female-only gym. In this must-listen episode, Steph reveals the untold story of her journey, from HR to global fitness leader. She pulls back the curtain on the unseen battles of gym ownership, including: The Shocking Marketing Shift: Why she abandoned "transformations" and "before & afters" despite their popularity. The Unpopular Decision: What happens when a member doesn't fit the culture (and why sometimes, you have to let them go!). Building Beyond the Walls: The secret sauce behind Pherform's legendary community, from internal systems to their incredible "Dream Team" initiative for domestic helpers. From Manager to Owner (Mid-Pandemic!): The daunting challenges and game-changing strategies that turned a managing director into a thriving business owner. The Next Frontier: Stephanie reveals her ambitious plans to franchise Perform globally and build a lasting legacy. If you're an entrepreneur, fitness enthusiast, or just love a powerful success story, this episode is packed with invaluable insights. Tune in now – you won't want to miss it!