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#294 Wesley Batista, Gerente Executivo de Canais Digitais & CX na Pague Menos ▷ Como a transformação digital está moldando a experiência de saúde no varejo farmacêutico episode artwork

EPISODE · Jan 23, 2026 · 18 MIN

#294 Wesley Batista, Gerente Executivo de Canais Digitais & CX na Pague Menos ▷ Como a transformação digital está moldando a experiência de saúde no varejo farmacêutico

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio, conversamos com Wesley Batista, Gerente Executivo de Canais Digitais & CX na Pague Menos, sobre como ele tem liderado a transformação digital da empresa, unindo tecnologia, dados e empatia para criar uma experiência de saúde realmente centrada no cliente. Wesley compartilha como a Pague Menos tem se posicionado como uma rede de farmácias que vai além da venda de produtos, colocando o cuidado contínuo do cliente como parte essencial da estratégia da companhia. Ele também nos fala sobre a importância da integração entre canais físicos e digitais, além do uso de dados para personalizar a jornada de cada cliente de maneira eficiente e humanizada.LinkedIn Wesley Batista: https://www.linkedin.com/in/wesleyabatista/

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#294 Wesley Batista, Gerente Executivo de Canais Digitais & CX na Pague Menos ▷ Como a transformação digital está moldando a experiência de saúde no varejo farmacêutico

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