294 约翰·杜尔：为何成功的秘诀在于设定正确的目标（OKRs）

Our leaders and institutions are failing us, but it's not always because they're bad or unethical, says venture capitalist John Doerr -- often, it's simply because they're leading us toward the wrong objectives. In this practical talk, Doerr shows us how we can get back on track with "Objectives and Key Results," or OKRs -- a goal-setting system that's been employed by the likes of Google, Intel and Bono to set and execute on audacious goals. Learn more about how setting the right goals can mean the difference between success and failure -- and how we can use OKRs to hold our leaders and ourselves accountable. 我们的领导者和机构正在辜负我们，但是这并不都是因为他们是邪恶或是不道德的，风险投资人约翰·杜尔（John Doerr）如是说——通常，这只是因为他们在带领我们走向错误的目标。在这场演讲中，杜尔讲解了如何通过“目标及关键成果”（OKRs）让一切重回正轨，这种目标设定方法被谷歌、英特尔以及博诺等企业积极采纳，以实现大胆的目标。了解更多关于设定目标如何决定成败，以及我们可以怎样使用OKRs来敦促我们的领导者和自己承担责任。 杜尔是一位工程师、著名风险投资家、Kleiner Perkins 董事长，也是《速度与规模》和《衡量重要的事情》的作者。