#299 Pat Forde on marketing swimming & being a 3x swim parent

For Sports Illustrated, Pat Forde covers collegiate athletics, the Olympics, and horse racing. Pat published two books and was a 1990 Pulitzer Prize finalist. Pat is co-host of the College Football Enquirer podcast in addition to his work at SI. He participates in national radio programs and works as an analyst for the Big Ten Network. Pat has worked at Yahoo Sports, ESPN, and the Louisville Courier-Journal during the course of a career spanning more than three decades.   Pat's family is a swimming family, with his wife having swam at Northwestern, and his three kids all swimming in college.    Brett & Pat discuss how swimming can better market themselves, how to be a great sportswriter, and getting caught up in the Lia Thomas controversy. Our Sponsors: BRATTER PA IMMIGRATION LAW: Exclusive immigration representation of athletes, entrepreneurs, artists, investors, and entertainers. SWIM ANGELFISH: Receive the tools and skills needed to teach swimmers with autism, physical disabilities, anxiety, sensory and motor conditions with Swim Angelfish, the global leader in adaptive swim. Get certified online today! BEINE WELLNESS BUILDING: Individualize your nutrition with genetic testing and personalized plans. Eat, supplement, and recover based on your genetics. INTL SWIMMING HALL OF FAME: Help preserve swimming history by joining the 1 in 1000 Club! VASA: Essential dryland for stronger, better, faster swimmers. Save 10% using the code "brett" at checkout! DESTRO SWIM TOWERS: Save $150 per double swim tower by using the code "brett" at checkout! SWIMNERD: Big and small digital pace clocks, virtual scoreboards, and live results. Sign up for our newsletter!  Subscribe & Listen: Apple Podcasts Google Spotify YouTube