3.17. The Ketone Episode

In this episode, we take a break from our usual content (due to summer travel) to share a fun interview with Michael Brandt, the founder and CEO of Ketone-IQ. Michael is also a very fast marathoner with goals to one day break the 2:30 barrier. In this conversation, Michael takes us behind the scenes of Ketone-IQ, including the original story of its founding, the government research that really launched the brand, and the science behind how ketones work as fuel for you and your brain. Plus, good news... it no longer tastes like gasoline (his word, not mine) but comes in great flavors such as peach, green apple, and raspberry lemonade. Michael also shares his personal running journey, including what's motivating him to chase down big goals and how he personally uses Ketone-IQ along the way. This one is for the science nerds, the crazy entrepreneurs, and of course, the runners who like to geek out on it all.  Ketone-IQ is a sponsor of the podcast. To support Ketone-IQ and support the pod, use code NOBODYASKED for 30% off on your subscription order (PLUS a free gift with your second shipment) at KETONE.com/NOBODYASKED. [Note: this interview was recorded in April 2025 right before Save the 10,000. And don't worry... we will have a fresh episode with reactions on Faith's sub 4:00 attempt and her new WR (and so much more) coming on July 22].