EPISODE · Sep 15, 2025 · 12 MIN
3 Amazon PPC Updates to Test (Netflix Ads! and more)
from My Amazon Guy · host Steven Pope
Send us Fan MailAmazon recently added changes to campaign setup that can raise ad costs automatically. Sellers need to be aware of new ad placements like TV streaming and segment targeting that could impact results. These shifts in PPC settings affect spend, visibility, and how your campaigns perform overall.Worried your ad budget is slipping away? Lock in a call now to protect your margins: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AdBudget #amazonppcupdate #AmazonSellingTipsWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - 3 Big Changes in Amazon Ads You Must Know 00:12 - Auto-Bid Increase Feature Hidden in Campaign Settings 01:22 - Why Prime Day Isn’t Worth a 50% Bid Boost 02:44 - TV Ads on Amazon: New Opportunity or Waste of Budget? 04:01 - When Should You Test TV Ads as a Brand? 05:02 - Budget Allocation Guide by Brand Size 06:12 - Amazon Ad Spec Requirements for Video Campaigns 07:30 - Common Mistake in Video Ads That Hurts Results 08:32 - CPM Bidding Risks Explained 10:04 - Lack of Ad Placement Control in Seller Central 10:33 - New B2B Targeting Feature: Worth Testing? 12:22 - Final Thoughts + Where to Get More PPC Help ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
What this episode covers
Send us Fan Mail Amazon recently added changes to campaign setup that can raise ad costs automatically. Sellers need to be aware of new ad placements like TV streaming and segment targeting that could impact results. These shifts in PPC settings affect spend, visibility, and how your campaigns perform overall. Worried your ad budget is slipping away? Lock in a call now to protect your margins: https://bit.ly/4jMZtxu #AmazonAds #AmazonPPC #AdBudget #amazonppcupdate #AmazonSellingTips Watch ...
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3 Amazon PPC Updates to Test (Netflix Ads! and more)
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