3 Bottles A Month To 30 Lakhs A Month, This Is How He Did It

Shantanu, founder of Eclat Maison, launched his perfume brand in October 2025 after being inspired by how people in Europe choose fragrances based on weather conditions. He creates perfumes suited for Indian weather, with unique offerings like Rage Blanc, which blends with sweat to give a citrusy scent. Starting with just three bottles in the first three months, the brand now grows 30-50% monthly with sales between 15-30 lakhs and over 10,000 bottles sold. Shantanu emphasizes building a team, learning from mistakes like cluttered packaging, and differentiating through minimalist design and artistic storytelling. He plans to expand into retail, an app, merchandise, and eventually global markets, while advising entrepreneurs to just start and learn along the way. Stay tuned for more such insightful conversations. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com