The digital business card is basically like here you go. This is a little bit about me. But I can tell you how much attention do you pay to a real business card? Unless it's something that you really, really want and use, a lot of people don't.
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Hey, what's up everybody? Paul K here today, and I'm gonna give you three small business tips for your website that most small business owners are making. Now, this may seem a little bit weird, but tip number one is you need a website. You're like, hey, who doesn't have a website, right?
You'd be surprised. It tends to be a lot of blue collar professional business owners. So those people who are maybe in the plumbing, electrical, and all those sorts of niches. What I've noticed is a lot of times they're so busy that they don't even do the basics to have a website, to have a web presence.
And then I found out that a lot of people are doing the same thing. And so one of the things is get a web presence. Now, with having a web presence, for those of you who already have it, that's great. Congratulations, you're one step ahead of your competition.
Now, the problem is most of you advertise to your website. Now, you're gonna think about your website is this multi-page information about you. I call it the digital business card. The digital business card is basically like, here you go.
This is a little bit about me, but I can tell you how much attention do you pay to a real business card? Unless it's something that you really, really want and use, a lot of people don't. So what I want you to do is stop advertising to your website. I want you to advertise to a sales funnel, which I'll get into in a next video.
But for right now, what you gotta have a web presence, so people can find you. And then when you advertise, make sure you don't advertise to that website because there's all these different places that people can actually go and look and they get lost. And they forget to call you because maybe they just don't like your website. Or maybe you have a compelling offer, which is gonna be on another video.
All right, tip number three. I forgot. Tip number three. Most people who have a website, they don't do anything with it.
So what happens is because, like I was saying in tip number two, there's so much information around there that they get lost. They don't focus. But when you think about it, whatever it is that you do, most people are there for a particular reason. Being, they're looking for one certain thing, whether it's a coupon, whether it's a discount with a special offer.
Something that to grab their attention to take them to the next step. So what I want you to do, whatever your special thing that you tend to give away or is your lost leader in your product and your sales funnel process, I want you to highlight that bad boy. I want you to flashy arrow something that grabs their attention so that person can immediately identify a product and offer a solution, a discount. Something that they will readily go to and have to opt in.
But you don't understand the word opt in. It's basically, I'm gonna give you my email, my phone number, my name, depending on what level of commitment you want from me in order to get the thing that you are giving at a discount. So if the value is high enough, I'm going to go ahead and put in more information to get that thing from you. So if I'm getting a 5% discount off of a $10 item, I probably won't give you my email address.
I probably won't give you my phone number. I might look at you and go, next person. But if you're giving me 50% off discount off of a $30 item, that definitely deserves my email. And probably my name and phone number, I'm not so sure about, but everybody's different.
So you have to test, test to know what works, but more importantly, make sure people know how to get it. So your special offer, we're gonna highlight that and make sure people get that. So those are my three tips for small business owners and on what they do on their website that most are doing wrong. So check that out and check out the next video where you can find out different ways to get more customers to grow your business.
If you'd like more information on how you can grow your business, I would invite you to take the 21-day small business challenge where you'll learn how to use video to help grow your business just like we have for other business owners. We'll share our professional tips, tricks and insights that we use on TV commercials, film and music videos that help you get over your fear of video, finally feel confident and create a video strategy for your business and ultimately get more customers. And if you like today's show, well that's it, you'll leave a nice review on iTunes or the platform you're listening on. Thanks for listening, keep pushing SV Warriors and we'll catch you next time.
And the help improve your business and the first one I want to focus on is... I need to write this now. I always like it. It's just so cool to do it.
I forget. This plays music all out in his orange car.