3. Getting Started with Email Metrics

I am a firm believer that every business needs an email marketing strategy as a part of their marketing strategy. Email marketing is a lot of work, there’s no doubt about that. So it’s my goal today to help you understand what’s working so you can do more of it, and alternatively what’s not working so you can stop doing that. The seven email marketing metrics you should have a pulse on: Open Rate Click to Open Rate Unsubscribe Rate Compliance Rate Bounce Rate Forward/Share Rate List Growth Rate Want all the details on each? Head over to my website for the episode transcription. Every business will have slightly different email marketing metrics, so it’s important to set some benchmarks for yourself first. Hop into your email service provider and chart each of the 7 metrics across your emails from the past 6-12 months. I like to have one line on the chart that is my weekly newsletter, and one that is my automated emails. Find the average you experience for each and set some baselines and goals for yourself. Review your charts to find outliers. BONUS! You can look for patterns in topic, subject line, or time of day sent. This deeper dive may be something I do only a few times a year to be sure I’m optimizing, unless I’m really looking to improve a specific metric like open rate. Interested in my free marketing guide resource I mentioned? Grab it here: www.kristin-miller.com/journey I’d love to hear which metrics you’re working on improving in your email marketing. Send me a DM on Instagram and let me know!