EPISODE · Dec 16, 2024 · 19 MIN
3 Hard Things Advisors Should Do To Set Themselves Up For Long-Term Success
from Financial Advisor Marketing Podcast
Earlier this week, I hit my garage when trying to avoid a pile of lumber in my driveway. And it got me thinking about how many financial advisors do the same thing: They avoid doing the hard stuff that sets them up for long-term success. But this effort to stay in your comfort zone increases your risk of humiliating failure down the road. But don't worry. In today's show, I reveal 3 hard things you should do today to set you up for long-term success. If you've been putting any one of these 3 things off for the future, let this be your wake-up call before it's too late. Listen now. Show highlights include: The insidious "second mistake" that happens when you avoid taking a risk that hurts your business more than the risky idea ever could (3:24) Why playing it safe in your financial advice business paves the way to a slow, but sure death (4:34) How to handle objections, establish credibility, and build a relationship with your audience by creating this one marketing asset (8:19) How to ethically "morph" your audience's mind to be more receptive to hiring you with the "Familiarity Principle" (10:29) The "just talk" LinkedIn strategy that can fill your calendar with high-quality prospects (15:46) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT
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3 Hard Things Advisors Should Do To Set Themselves Up For Long-Term Success
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