3. How To Grow a Team and Create a Strong Company Culture with Zach Lawless

On today’s episode, I am joined by Zach Lawless as he shares his inspiring and unique story of resurrecting his family company, Hyer Boots. We cover tips and strategies for how to hire and when, the importance and value of a strong company culture, and looking at trials as challenges not roadblocks. Zach Lawless is the CEO of Hyer Boots. He is a driven entrepreneur on a mission to reignite the legacy of Hyer Boots, a legendary footwear brand known for inventing the cowboy boot in 1875. After rediscovering the history of Hyer Boots in 2018 while exploring his grandparents' basement, Zach embarked on a two-year quest to reclaim the trademark and relaunch the business.With a background in finance and an entrepreneurial spirit, Zach's determination and resilience have been instrumental in his pursuit to revive this storied brand. Through this journey, he developed an unwavering passion for the Western industry and its way of life, despite coming from outside the industry.Zach is dedicated to bringing Hyer Boots back to life and serving the individuals and communities who share a love for the Western way of life. His commitment to quality craftsmanship and authentic Western traditions drives his vision for the brand's future.Resources & Links:Get our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipEmail us at [email protected] the Of The West Email ListList your jobs on Of The WestConnect with Zach:Follow on Instagram @hyerboots and @zwlawCheck out their websiteConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteBe sure to subscribe/follow the show so you never miss an episode!Mentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed