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EPISODE · Jan 20, 2007

3 Ingredients Of A Successful Marketing Mindset

from Copy That Sells Podcast · host Edward Santosh

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 3 Ingredients Of A Successful Marketing Mindset The podcasts are becoming more and more infrequent. I promised you three a week minimum. Almost half of this week is gone and this is my first podcast for this week. As I am sucked in by more and more work for my mentors and my clients, I find it increasingly difficult to come to you. Anyway, let's see the 3 most important ingredients of a successful marketing mindset. 1. Calculate The Lifetime Value Of Your Client: When you know it exactly, you know how much you can afford to spend on gaining a new customer. Rather than shooting in the dark, you can move forward confidently. 2. What Kind Of Guarantee You Can Give? If you give a 30 day guarantee, see if you can give 60 day one. If you give 60 day, see if you can give a 90 day one. In short give the longest guarantee period that you can give. Of course that goes without saying you sell great products and services. 3. Do you do Word Of Mouth? If you want to use the cheapest mode of advertising, then this is the way to go. Train your clients to refer you, recommend you and carry your flag, you have hit gold. Think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, guarantee, lifetime+value, word+of+mouth, Marketing+Mindset Backflip  BlinkBits  Blinklist  blogmarks  Buddymarks  CiteUlike  Connotea  del.icio.us  de.lirio.us  digg  FeedMarker  Feed Me Links!  Furl  Give a Link  Gravee  Hyperlinkomatic  igooi  kinja  Lilisto  Linkagogo  Linkroll  looklater  Magnolia  maple  MesFavs  netvouz  Newsvine  Raw Sugar  reddit  Rojo  Scuttle  Segnalo  Shadows  Simpy  Spurl  Squidoo  tagtooga  Tailrank  Technorati  unalog  Wink  wists  Yahoo My Web  zurpy  co.mments

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